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Australia Channel Marketing Manager
2 months ago
Meta is seeking an experienced Channel Marketing specialist to join our team in Sydney. As a key member of our Channel Marketing team, you will be responsible for developing and executing retail marketing programs to drive sales of AR/VR products in Australia.
Key Responsibilities- Develop and Execute Retail Marketing Programs: Create and implement retail marketing strategies to drive sales of AR/VR products in Australia, including bundles, promotions, and content offers.
- Manage Online and In-Store Retail Presence: Oversee the online and in-store retail presence to create best-in-class consumer shopping experiences across Australia Retail Partners.
- Work with Cross-Functional Teams: Collaborate with other Channel Marketing Managers and report to the Director, Japan/Australia Retail Sales and Channel Marketing to support team objectives and drive the day-to-day execution of all retail marketing activity.
- Develop Retail Merchandising and Branding: Develop retail merchandising and branding in-store and online to promote the Meta brand and products.
- Support Retail Partnerships: Support the Sales and Channel team to build effective retail partnerships and support them with operational needs around retail programs.
- Manage Performance Marketing Campaigns: Manage performance marketing campaigns and co-marketing display programs to drive sales and engagement.
- Ensure Effective Localization: Ensure effective localization of all marketing assets to support retailers to promote and sell AR/VR products.
- Share Insights and Feedback: Share with Meta RL Global Functions feedback and local insights relating to the Meta brand and product portfolio.
- 5+ Years of Marketing Experience: Proven experience in a marketing role, with a clear record of achievement and success in technology-based consumer marketing.
- Channel Marketing Expertise: Demonstrable experience in planning and managing significant marketing budgets, with a clear understanding of the retail landscape and expertise in Australia.
- Strong Project Management Skills: Strong project management skills with the ability to prioritize projects to maximize impact.
- Bachelor's Degree in Business or Related Field: Bachelor's degree in business or related field, ideally with post-graduate business/marketing qualification.
- Strong Communication and Presentation Skills: Strong communication and presentation skills demonstrating strong business acumen.
- Deep Understanding of CE Consumer: A deep understanding of CE consumer, in particular gamers, early adopters, and a passionate advocate for innovation and the opportunities presented by disruptive technologies.
