Assistant Brand Manager

3 weeks ago

Sydney, New South Wales, Australia Beam Suntory Full time
What makes this a great opportunity?

Partners with the Marketing Team to activate the strategic marketing direction of a portfolio. This role will execute and support above-the-line, below-the line and NPD initiatives.
Role Responsibilities

  • Support the execution of the local growth strategy, identifying market opportunities and key drivers (where to play, how to win) and align directly with Value Creation Strategy/regional strategy
  • Assist with the annual brand planning and budget forecasting, working closely with finance partners and insight teams to actively and accurately monitor ROI and spend.
  • Contribute to strategy development for the designated brand portfolio
  • Partner and influence Shopper and Category teams and other internal partners on implementation of local marketing plans, ensuring executional consistency against marketing strategy.
  • Implement and execute flawlessly on projects that help drive the Australian brand growth strategy
  • Partner across the organization (sales, finance, consumer insights, supply chain, Innovation) to align product strategy to support company sales and profit targets
  • Partner with peers and other internal partners (Innovation, Commercial team, Finance, and Supply Chain) to ensure all Brand projects meet milestones and budgets/ROI
  • Communication of brand standards, plans, strategy, and marketing programs to key stakeholders (internal & external)
  • Participate in the NPD process - support the brand team with POS, product and other logistics for brand programs as required
  • Work closely with aligned agencies to deliver appropriate messaging, brand communication, trade activation and media plans to consumers.
  • Review brand performance and health reviews, tracking, and reporting
  • Co-ordinate Sponsorship management
Qualifications

  • 2-3 years previous in consumer marketing experience
  • Business or marketing degree qualified
  • Liquor industry experience is valued but not essential

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