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Marketing Manager
3 months ago
Job Number
Job Category Sales & Marketing
Location W Melbourne, 408 Flinders Lane, Melbourne, Victoria, Australia
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Why Join W Melbourne?
- Full time role flexible hours to fit YOUR life
- Work for the Largest Hotel Network in the World
- Advance your Career Globally
- Join a Multi Award Winning Hotel with a Two Hatted Restaurant, Award Winning Event Spaces and Award Winning Bar Design
- Competitive Salary and Exclusive Staff Benefits and Global Marriott Discounts
Birthday Leave
- Day in Lieu for your Birthday
About You
- Creative, Passionate and Bold
- Higher Diploma or bachelor's degree in Marketing, Communications or similar
- Possess excellent verbal and written communication skills and have a high attention to detail
About The Role
This position is responsible for driving and enhancing the hotel's long-term B&F Marketing strategy under the leadership of the Director of Marketing and in close collaboration with the Director of B&F.
This role promotes creative B&F messaging to customers through traditional, digital, and social media channels with the goal of enhancing the image of the individual outlets (Restaurants, Bars and Event Spaces) and the overall hotel.
This is an integral role within the marketing, responsible for building marketing plans and targeted marketing campaigns that drives consumer awareness and preference, increase market share, and builds broader brand awareness for W Melbourne's beverage and food portfolio both within the market, the hotel and Marriott International.
This role supports demand generation campaigns, in response to consumer and market dynamics to grow market share. It strengthens preference amongst key travel consumers (on-folio) and local resident's (off-folio) through creative and loyalty driven marketing efforts.It collaborates and aligns with internal stakeholders, including B&F operations, communications, brand, digital marketing, content, partnerships, Area Directors of Marketing and Operations, to ensure all efforts are effectively directed to the right lifestyle / dining consumers.
This role must develop and maintain excellent strategic relationships and networks with local media, corporate partners, social influencers and community leaders to drive the positioning and reputation in the local market of the signature outlets as well as the overall hotel.
Where necessary, the Marketing Manager - B&F collaborates with the brand team on consistent pull through of B&F relevant brand programs.
The Marketing Manager - B&F is also responsible for engaging outlet content on outlet sites and Marriott Bonvoy Asia (if applicable) and nurtures the relationship with the continent B&F marketing team.
Core Work Activities
- Strategy and Planning (including promotional calendar)
- Develops and implements cohesive and integrated marketing plans for the B&F outlets inclusive of positioning, promotional and events calendar, public relations, digital/ecommerce channels, and social media
- Manages the B&F marketing budget to achieve business and marketing goals
- Organises and conducts monthly B&F Marketing Meeting attended by Director of Marketing, Director of B&F, Outlet Managers, Chefs, and others
- Evaluates new marketing opportunities for the B&F outlets by keeping up to date with the local market restaurant and bar trends
Overview
W Melbourne is the rebel between the streets, taking its design cues from Australia's cultural capital and providing the back-lane entrance keys to what's New/Next in the city.
Extending the laneway culture inside, 294 bold rooms and suites peel back the layers and revel in the city's history.
There are five electric and daring bars and restaurants within the hotel, plus over 800 square metres of ultra-modern event space.
W Melbourne is now casting a talented Marketing Executive to join the team who rebelliously colour outside the lines of luxury.
- Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, peoplefirst culture. We are committed to nondiscrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._
Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat.
We share our guests' passions, providing insider access to what's new and what's next. Moderation is not in our vocabulary and we know that lust for life demands more, not less.W guests soak it in and live each day with a mantra:
Detox.
Retox.
Repeat. If you're ready to create the energetic W scene that is magnetic to every
