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Marketing Campaign Manager
2 months ago
GlobeWest is a leading Australian-owned business based in Melbourne, specializing in the creation of distinctive furniture, homewares, and décor for beautiful spaces. Founded by brothers Alan and Stephen Mendel, the company has grown from small beginnings to become a prominent supplier to the Australian Interiors industry.
Role OverviewThe Campaign Marketing Manager will be responsible for developing, implementing, and managing all marketing campaigns that promote GlobeWest's products and services. This role will support the successful execution of the national marketing plan and drive key functional areas, including Performance Media, collaborations, SEO, and Content. The ideal candidate will inspire existing and potential customers with brand-led initiatives, product storytelling, and ensuring consistency across touchpoints.
Key Responsibilities- Create, implement, and manage marketing campaigns that promote GlobeWest's products and services.
- Work with the Head of Marketing to manage all campaign processes from conceptualization to execution, ensuring they meet budgetary and timing constraints.
- Brief, produce, and oversee the creation of all campaign assets, including digital content, email campaigns, and social media posts and collaboration assets.
- Analyze market trends and competitor strategies to refine campaign focus and execution.
- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
- Adjust marketing campaigns and strategies as needed in response to collected data and other feedback.
- Coordinate and communicate with external agencies and vendors to ensure timely delivery of campaign materials.
- Maintain up-to-date knowledge of the industry's best practices, strategies, and technologies.
- Write the strategic plan for the proactive and reactive use of Influencers and collaborators for social media enhancement.
- Responsible for planning, executing, and managing online marketing campaigns to effectively engage and keep customers.
- Measure the success of performance marketing campaigns to develop brand strategies that reduce lead costs and increase return on investment (ROI).
- Budget management.
- Manage all SEO plans and execution, utilizing insights to drive decisions.
- 6+ years' experience in campaign and digital marketing, ideally B2B and B2C.
- Strong digital marketing skillset; SEO, SEM, performance marketing, insights, landing pages, etc.
- Effectively use data and insights to identify opportunities, driving marketing initiatives.
- End-to-end campaign management experience through all owned and paid channels.
- Ability to work cross-functionally between ecommerce, marketing, etc.
- Energy and enthusiasm for delivering results.
- Experience managing influencer programs and all paid social media.
- Agency management; creative and digital.
- Effectively measure and analyze the impact of marketing initiatives.
- Analytical marketing mindset.
