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Conversion Optimisation Lead

3 months ago

Bentleigh East, Victoria, Australia Officeworks Full time

Title:

Conversion Optimisation Lead**:

  • Location: Bentleigh East, Victoria, AU
    About us:
At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul.

And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring.

With more than 8000 team members and a national footprint of more than 168 retail stores Australia wide - we're focused on delivering a wide range, low price and great service.

We're about inspiring new ideas and thinking outside the box. We're about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We're about teaching a customer something new and supporting the community. We're about making a difference.

About the role:

Reporting into the eCommerce Manager, the Conversion Optimisation Lead leads the design, implementation and analysis of the Conversion Rate Optimisation (CRO) roadmap for the eCommerce team, identifying new and prioritising high value opportunities to improve onsite conversion, and supporting the UX/UI Designer and Frontend Developer to plan and implement CRO initiatives on the Officeworks' website

A key part of the role will require understanding changing consumer needs, behaviour and market trends.

Working collaboratively with the wider ecommerce team, this role will analyse website performance, identifying areas of opportunity to enhance the online customer journey, as well as measuring the performance of implemented CRO initiatives to inform future growth opportunities and sharing the results and recommendations from tests with a broad audience of stakeholders.


About you:

Formal Education

  • Marketing/Advertising, Commerce, or IT/Web development degree or significant relevant industry experience

Work Experience

  • Has experience working on conversion optimisation initiatives for similar eCommerce businesses
  • High degree of knowledge in online conversion rate optimisation best practice and ability to share this knowledge with stakeholders with a vested interest in CRO
  • Experience working with high volume digital channels
  • Hands on experience using A/B & multivariate testing tools and analytical tools
  • Demonstrable use of performance metrics and user insights to inform strategy to achieve business objectives
  • Customer focused with a solid understanding of customer needs and behaviours and the user experience journey
  • Solid knowledge of UX and CS Web design and development principles.

Skills/Knowledge/Attributes

  • Strong drive for continuous improvement creating efficiencies & processes, innovating, maximizing growth, accelerating the rate of new customer engagement and improving website profitability
  • Highly commercially focused, results and sales driven and excel at site analytics & optimisation
  • Strong influencing qualities to manage internal stakeholders and drive ideas from concept to delivery across different functions
  • Highly collaborative, energetic and able to prioritise and address roadblocks
  • A positive, cando attitude with the ability to manage multiple priorities, and influence stakeholders at all levels of the organisation is essential
  • Ability to work autonomously, act quickly, solve problems, and be a "selfstarter"
  • Analytical, driven and proactive with superior people skills and the ability to see the bigger picture
  • Demonstrated ability to deliver results within a complex business environment with varying stakeholder needs and expectations
  • Highly organised and have strong planning skills with the ability to multitask effectively, manage timelines and meet deadlines
  • Exceptional attention to detail and tactical execution, a creative flair and excellent conceptual skills coupled with the ability to collaborate with and present to stakeholders

Our culture:


It's all in a day's work when you're part of the Officeworks community - where you're not defined by who you are, but what you can do.

We celebrate our teams' uniqueness by offering the below to the Officeworks family:

  • An inclusive, diverse, and supportive environment.
  • Flexible working arrangements to best support your individual needs.
  • A key focus on wellbeing and safety.
  • Generous discounts at Officeworks, Bunnings, Kmart, Target and Catch.
  • Ongoing training and development opportunities to progress your career.
  • Industry leading Growing Families policy and access to Circle In portal for Working Families.
Officeworks is a
'Circle Back Initiative' employer - we commit to respond to every applicant.

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