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Marketing Strategist

2 months ago

Hawthorn East, Victoria, Australia Coles Full time

About the Role

We're seeking a highly organised and detail-oriented Marketing Planner for a 12-month full-time fixed-term maternity leave contract. This role is pivotal in the day-to-day execution of marketing campaigns, including email marketing, push notifications, and campaign reporting.

Key Responsibilities

  • Deliver the end-to-end process for email campaigns, push notifications, and trade offers, including planning, execution, and monitoring.
  • Focus on test and learn initiatives and optimisation strategies.
  • Oversee campaigns, ensuring optimisation and performance tracking to contribute to portfolio growth and revenue.
  • Collaborate with various teams and stakeholders to drive business outcomes and influence campaign success.
  • Drive brilliant customer experiences and shift key customer metrics including monthly active shoppers, traffic, and revenue.
  • Analyse campaign reports to derive actionable insights.

Requirements

  • Tertiary qualified in Advertising/Marketing/Business.
  • 2+ years' experience managing end-to-end campaigns, ideally coming from a direct/digital marketing or CRM background, working in an agency or in-house.
  • Detail-oriented with strong planning skills, excellent communication, and the ability to liaise with diverse stakeholders.
  • Familiarity with Adobe Analytics or similar customer analytics platforms, desirable.
  • Ability to manage multiple campaigns simultaneously.
  • A knack for copywriting, desirable.
  • Ability to work under pressure, adapt to change, and maintain a positive attitude.
  • Demonstrated campaign management, delivery, and analysis experience.

About Us

Coles is a leading Australian retailer with a strong presence in the market. We're committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities.