Marketing Manager Prospects

2 weeks ago


Melbourne, Victoria, Australia AGL Energy Full time
As the needs of our customers change, so do we.

At AGL, we believe progress is powered by our people.


If you're set on making real change for tomorrow, we have the scale, resources and ambition to get it started today.

Now's an extraordinary time to work with us.

We're taking the lead on renewables and expanding our products to make them more sustainable, affordable and useful for all Australians.

That's what we call progress. To achieve it, we're bringing together people with unique stories, perspectives, backgrounds and talent - and we need yours too

About the Role

Marketing Manager Prospects - Max Term 12 months contract.


The purpose of the 1:1 Prospect Marketing Manager role is to develop best practice prospect acquisition strategies with the objective of driving prospect consideration for the brand and sales conversion across our energy and telecommunications portfolios.

What you'll be doing

Working cohesively with a range of stakeholders across the business, this role will require you to:

  • Drive the development of the overarching annual 1:1 acquisition marketing plan.
  • Deliver, manage, and optimise key programs across the prospect portfolio to drive brand consideration and sales
  • Take ownership of end-to-end campaign management including strategy development, agency liaison, briefing of insight and delivery teams as well reporting on campaign ROI.
  • Budget planning and management
  • Contribute to best practice prospect value management strategy and execution using data, segmentation, CLV modelling and analysis to inform campaign design, optimisation and acquisition marketing strategies.
  • Ongoing analysis, reporting and presentation of results and actionable insights to drive continuous improvement and optimisation
About You


What you'll bring to the table- Tertiary qualification in marketing, communications, or business-related field.- Minimum of 8+ years' experience in Marketing.- Previous leadership experience in a complex environment- Previous acquisition marketing experience- Relationship, Budget, and supplier management.- Understanding of communications development, campaign management & implementation and production processes and how this relates to the online space.- Understanding and experience with digital analytic tools to monitor campaigns and user behaviour.

- Outstanding stakeholder management skills to ensure recommendations are delivered on time and to brief- Ability to understand operational environment and consider system capabilities for decision making- Strong leadership skills: Influential leader, able to articulate recommendations at a senior level

Inclusion at AGL


AGL has a commitment to maintain a diverse workforce, and welcomes the opportunity for applicants to share their lived experiences.

We also recognise that some applicants may not wish to disclose, and we respect their decision.

To learn more about reasonable adjustments that can be offered throughout the recruitment process, please visit:

Job Family Group:
Marketing

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