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Customer & Shopper Marketing Manager

3 months ago

Melbourne, Victoria, Australia Asahi Beverages Full time

Your Impact


An exciting opportunity has come up in ALB's Shopper Marketing team for a Customer & Shopper Marketing Manager focusing on Petrol & Convenience/Independent Grocery channels.

This role lead and drives the shopper marketing strategy in these channels working closely with the Marketing & Sales teams to deliver amplified commercial plans.


Key Responsibilities:

  • Work in collaboration with the Account Teams, Channel Strategy Manager, Insights Team, Marketing Brand Managers, Agencies and Customers to understand and represent customer and market requirements.
  • Achieve internal alignment via early stakeholder engagement, brief agencies appropriately and manage all aspects of each solution.
  • Build and deliver commercial activation Go To Market plans achieving required lead times, communicating clearly the project expectations that deliver incremental value and help to achieve success in store.
  • Development of an 18month rolling plan with strategic activity based on strong customer, competitor and market understanding. This includes validation of brand and channel opportunities.
  • Work cross functionally and provide support to sales and marketing teams, whilst managing workload via creative agencies.

About you:

  • Proven experience in a high volume and fast paced consumer goods company, or marketing communications agency.
  • Very strong commercial understanding and experience including insight into competitor and retailer strategies and activity.
  • Expertise in designing and implementing go to market strategies to convert brand plans into salesdriving initiatives.
  • Sales and customer facing experience is highly valued.
  • Experience with eCommerce and Digital marketing preferred.