Shopper Marketing Manager

4 days ago

Melbourne, Victoria, Australia Mars Incorporated Full time

{"h1": "Shopper Marketing Manager at Mars Incorporated", "p": "We are seeking a skilled Shopper Marketing Manager to maximize shopper conversion through the execution of compelling and personalized shopper experiences at scale. The ideal candidate will have a deep understanding of shopper marketing and a proven track record in project management, with excellent planning and process management skills.", "ul": [{"li": "Bachelor\u2019s Degree in Business Management and/or Marketing"}, {"li": "3-5 Years\u2019 experience in Shopper, Sales and/or Marketing, for Fast Moving Consumer Good Industries"}, {"li": "Good shopper marketing experience in a brand or retail environment with deep understanding of Campaigns Execution"}, {"li": "Proven track record in Project Management, with excellent planning and process management skills"}, {"li": "Ability to incorporate analytical skills, creative thinking, and strong communication into every task"}], "h2": "Key Responsibilities", "ul": [{"li": "Excellence in Execution: Focus on strategic choices to execute the customer journey fully, on time, and to a high standard. Leverage insights, retailer assets, and JBPs to deploy the activation calendar, develop sell stories, drive brand equity, and increase conversions."}, {"li": "Ensure Quality Growth: Recommend decisions to Customer Leads, adapt Marketing Plans with retailers, and optimize growth and profitability. Lead Retail Media planning and execution, leveraging shopper insights and creating full plans that maximize retailer platforms and Brand Assets."}, {"li": "Start of Pet Parenthood Campaigns: Collaborate with sales and brand teams to develop and execute recruitment and pet parenthood activations, NPD toolkits and selling tools that deliver increased customer lifetime value."}, {"li": "Trade Conferences: Work with Sales and Marketing Leaders to develop and execute conference objectives, themes, and display stands in line with brand objectives and key battles."}, {"li": "Premiumisation: Link portfolio profitability with activation plans to convert and retain shoppers."}], "h2": "What Mars Offers", "ul": [{"li": "Genuine career progression with a focus on you and your career goals. Best-in-class learning and development support from day one, including access to our in-house Mars University."}, {"li": "Global health and wellbeing program to support flexibility and work-life balance"}, {"li": "Opportunity to make a difference with our volunteer and ambassador programs"}, {"li": "A culture that offers collaboration, leadership and rewards you for the role you play within Mars"}, {"li": "At Mars Petcare, have a real impact on creating a better world for pets, a world where they\u2019re healthy, happy and welcome."}]}

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