Senior Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Ottawa Riverkeeper | Sentinelle De La Rivière Des Outaouais Full time

About Public Sector Network:


Public Sector Network is a social learning platform that exists to help government around the globe break down silos, collaborate, and work together for better outcomes for citizens.

Our growing community spans all tiers of government and public services, and allows members to network, benchmark and share best practice.


About the Role:
Reporting to the Marketing Director, you will be responsible for the marketing of Public Sector Network's key communities.

You will be joining a passionate and committed sales and marketing team, contributing to the success of Public Sector Network's ANZ event portfolio.

Develop comprehensive marketing strategies for selected roadshows, large scale events and bespoke offerings as required
Compiling lists of prospective client businesses using directories and other sources to contribute to list research for partnership marketing
Assist with management of the external list research team, spot testing newly built data, reviewing briefing documents and scheduling list research projects
Assist with the management of the graphic design team, mainly helping them with prioritisation and project management
Meeting regular and prospective client businesses to establish and act on selling opportunities at our events
Assessing customers' needs and recommending and explaining goods and services to them through email communications
Monitoring customers' changing needs and competitor activity, and reporting these developments to influence sales management and business strategy
Following up with attendees to ensure satisfaction with our events and providing Public Sector Network with relevant feedback
Engaging in a 2 IC role, supporting the ANZ Marketing Director with regional sales and marketing strategies and execution of these by the ANZ team
Execute campaigns through Hubspot; including email, data segmentation, social media and SEO.
Create and maintain event websites and landing pages in Wordpress
Collaborate with production, sales and operations teams to successfully execute campaign strategies and provide feedback on marketability of events
Liaise with clients on the marketing strategy and delivery of bespoke products (webinars, pay-per-lead, PCO)
Help drive membership to Public Sector Network through the promotion of membership offerings

What we offer:

  • A flexible and fully remote working environment.
  • The opportunity to excel in a growth environment with lots of potential to progress.
  • A collaborative and passionate team.
We thank all applicants for their interest, however only those considered for an interview will be contacted.
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