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Product Marketing Manager

3 months ago

Sydney, New South Wales, Australia CreditorWatch Full time

Who We Are

Ever wondered about CreditorWatch? We are a top Australian data and tech company delivering businesses access to exclusive data and innovative products. Through our platform, businesses can effectively handle their commercial relationships, boost productivity, and minimize financial risk.

Functioning as a commercial credit reporting bureau, we provide a comprehensive range of credit reporting products and data insights covering the entire customer journey, from onboarding to credit decision automation, risk management, and automated collections.

Established in 2010, we recently ranked among AFR's Top 10 Best Places to Work and received consecutive Great Place to Work certifications for 2022 and 2023.

With substantial growth in 2023 and promising prospects in 2024, CreditorWatch is rapidly expanding. It's an exciting time to be a part of our team.

Your Role & Team

Looking for a dynamic and strategic Product Marketing Manager with a passion for driving product success in a B2B SaaS environment. The ideal candidate will possess a deep understanding of market dynamics, a talent for crafting compelling messaging, and the ability to collaborate cross-functionally to execute impactful product marketing initiatives.

This position directly reports to our Head of Product Marketing and offers a full-time role with hybrid working arrangements from our Sydney CBD office.

Key Responsibilities include but are not limited to:

Product Enablement for Sales Teams:

  • Innovate and Empower: Develop and implement a product enablement program to transform our sales team into product advocates.
  • Educate and Inspire: Equip our sales teams with comprehensive knowledge of CreditorWatch product releases, value propositions, messaging, positioning, and competitor insights.
  • Create and Curate: Manage a dynamic library of sales tools, such as pitch decks, cheat sheets, talk tracks, case studies, and competitive intelligence.

Product Campaigns:

  • Collaborate and Create: Partner with cross-functional teams to develop and execute high-impact product campaigns and initiatives driving growth and product adoption.
  • Content Wizardry: Collaborate with stakeholders to produce engaging content like blogs, white papers, sales collateral, social media posts, and product guides.

Product/ Feature Launch:

  • Plan and Execute: Collaborate with Product Management and the broader Marketing team to orchestrate seamless go-to-market (GTM) launches.
  • Raise Awareness: Successfully introduce new features, products, and services, enhancing awareness and driving adoption.

Continuous Improvement:

  • Drive Growth: Partner with product, sales, and marketing teams to encourage continuous growth, adoption, and engagement through compelling messaging.
  • Test and Optimize: Experiment, test, and refine product messaging in collaboration with teams to enhance campaign performance across all channels.
  • Stay Ahead: Keep abreast of market trends to ensure our product positioning remains competitive and cutting-edge.

Requirements

Our Ideal Candidate

  • Looking for an individual with at least 4 years of product marketing experience, ideally within SaaS products.
  • A creative thinker, effective communicator, and proactive troubleshoooter with a proven record of successful product marketing in a fast-paced environment.

Benefits

More Than Just Work

Keep Active – All team members enjoy a Fitness First Platinum gym membership.

Daily Fuel – Indulge in barista-made coffee, breakfast, snacks, lunches, and drinks – all on us.

Wellness Days – Take an additional day off monthly to focus on your physical activities, mental wellbeing, or community support.

Monthly Massages – Relax with our monthly in-house massages to ease tension and stress.

Bonus Shares – Performance-based bonuses and access to our Employee Share Scheme for investing in a growing tech company.

Fun Activities – Enjoy monthly team-building activities such as pasta-making, sailing classes, winery tours, and more.

Legal Services – Access free legal services covering conveyancing, property advice, wills, trusts, and more.

Our Values

The 1%'ers Add Up – Our dedication to going the extra mile sets us apart, as we believe that small steps lead to significant success.

We are Dependable and Trustworthy – Client satisfaction is our priority, and we strive to deliver dependable and trustworthy services.

We are Committed to Growth – Our success stems from our collective and individual growth efforts. We aim high to innovate and exceed expectations.

Our People Make the Difference – Just as we empower small businesses, we support our employees in achieving their goals and best lives.

Recruitment Process – Straightforward Approach

  1. Phone Screening – Dive into company insights, role specifics, and mutual suitability.
  2. Hiring Manager Meeting – Showcase your alignment with the role and inquire about the position.
  3. Functional Meeting – Tackle a personalized presentation case-challenge to demonstrate your approach and thinking.
  4. Values Meeting – Share your thoughts on CreditorWatch and how you align with our culture.

Committed to You

Experience our inclusive culture with transparent communication and recognition through various celebrations and events. We promote diversity and excellence by providing equal opportunities without discrimination.