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Senior Manager, Marketing Performance
2 weeks ago
At Qantas Loyalty, our teams collaborate to create innovative customer experiences
Challenge yourself and advance in your Marketing career
Exciting 14-month fixed-term contract role at our Head Office in Mascot
Qantas Loyalty plays a crucial role in the Qantas brand, aiming to be the most valued and trusted Loyalty ecosystem that enhances daily experiences. Focused on rewarding loyalty and nurturing enduring relationships, we are dedicated to providing unmatched value and advantages to our members, from accruing points on flights and purchases to enjoying exclusive perks. With a rich history and forward-thinking approach, we continuously redefine loyalty in the aviation sector, setting high standards for excellence and innovation.
The Senior Manager, Marketing Performance is a key position in the Data Performance & Value Optimization team and broader Data & Analytics tribe within Qantas Loyalty. This role entails owning the strategy and governance of Marketing measurement and experimentation, along with optimizing the commercial and customer impacts of all marketing initiatives.
Leading a team capable of designing, analyzing, and driving measurement and experiments, collaboration with marketing, product, and commercial teams is crucial to meet these sophisticated requirements. With the evolving digital member experience, the strategy must adapt to ensure outcomes are measurable and optimized without affecting member experience.
This leadership role includes managing 6 direct reports and a wider team of analytics experts who excel in delivering and presenting complex insights. Exceptional executive communication skills are vital to translate intricate measurements, results, and optimizations into actionable insights for various audiences. This senior role is integral to the Data Performance & Value Optimization team, supporting the Qantas Loyalty strategy under the direction of the Head of Data Commercialization & Value Optimization.
Requirements for the role:
- 10+ years of significant experience in innovative data strategies for revenue growth in a complex consumer-focused organization
- Expertise in marketing measurement and experimentation best practices
- Strong knowledge in statistical frameworks
- Experience in strategy development to drive transformative business results
- Commercial acumen to turn raw data into valuable insights and recommendations
- Proven stakeholder relations and influencing capabilities up to senior executive levels
- Contribution to segment and overall business strategy development
- Effective stakeholder management and business partnerships
- Proficiency in team management, prioritization, and driving stakeholder tasks
- Customer-centric leader with a drive for change and success
- Belief in coaching and building an effective team culture
Why Qantas?
Join a team that fosters creativity and passion, allowing you to dream big and achieve success. Qantas provides diverse opportunities for personal and professional growth, prioritizing your development to maintain exceptional standards for our customers. You'll receive continuous support through on-the-job training, coaching, and formal training programs. While starting in this role, Qantas offers a history of supporting individuals to explore various career paths.
Qantas employee benefits program:
- Discounted air travel within Australia and globally for you, family, and friends
- Flexible leave options, including paid parental leave
- Access to rewards and discounts across various categories
- Wellbeing support through mental health resources, wellbeing app, and tailored nutrition plan
Applications close on the 10th of June
Qantas values diversity and inclusion and is an equal opportunity employer, supporting various charities and environmental initiatives. Aboriginal and Torres Strait Islander and individuals from all backgrounds are encouraged to apply. Privacy and confidentiality of personal information are strictly maintained.
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