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Performance Marketing Manager

3 months ago

Sydney, New South Wales, Australia ING Bank (Australia) Limited Full time

Our dynamic Marketing team is growing, and we are looking for a Performance Marketing Manager to join our Daily Banking team. Working in a fast-paced environment you'll be responsible for owning and driving the acquisition activity. This will be across the full Daily Banking product suite (transactions and savings). We are seeking a proactive individual who is passionate about full-funnel, data-driven marketing and who has the knowledge and skillset to deliver positive business outcomes.

It will be critical for the candidate to be able to demonstrate a strong understanding of channels such as paid search, affiliate marketing, social and media buy for specific campaigns. This individual will also be challenged to identify new acquisition channels such as partnerships or media opportunities. You will work closely with the Performance Marketing team and media agency to push our acquisition channels and constantly challenge the status quo. As a subject matter expert, you will know what levers to pull to deliver the KPIs of these channels in planning, implementing, optimising, tracking and reporting.

What you'll do

  • Collaborate with cross-functional teams, including performance marketing, media agency, and product teams, to develop an acquisition strategy.
  • Plan a data-driven marketing calendar aligned with product and business priorities, ensuring clear delivery against KPIs.
  • Execute integrated go-to-market product marketing campaigns that align with business goals and demonstrate successful KPI achievement.
  • Explore new partnerships and acquisition channels to enhance acquisition efforts.
  • Contribute to the product Customer Value Proposition, ensuring all communications emphasize customer benefits.
  • Provide regular performance reporting to key stakeholders using dashboards and performance wall sessions.
  • Support the performance marketing team in maintaining positive relationships with core affiliate partners and achieving consistent sales delivery.
  • Leverage new martech opportunities for performance strategy, planning, and campaigns.

What you'll be

  • Strong understanding of Retail Banking and Portfolio dynamics
  • 5+ years' experience in a Financial Services or Performance Marketing role, ideally focused on integrated Product Marketing within a marketing organisation or Agency
  • Have a bachelor's degree qualified in business or marketing discipline
  • Have an understanding of test and learn frameworks, propensity tools and segment marketing approaches.
  • Ability to make data driven decisions
  • Open to candidates with media agency background wanting to go client side

What's in it for you?

  • Drop everything and learn with over 16,000 professional and personal development courses to choose from
  • An additional Rest Day to support your wellbeing
  • An IMPACT day to volunteer on n approved sustainability activity

About Us

At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you're joining a team where individuality isn't just accepted, it's encouraged. We've built a culture that's fun, friendly and supportive – it's the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to think differently, take ownership of their work, and make great things happen. We're here to help you get ahead. And with our global network, there's plenty of scope to take your career in new directions, perhaps even ones you've never considered.

We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.

Sound like the kind of place you'd feel at home? We'd love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)