Senior Performance Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia REBORN Group Pty Ltd Full time
Job Description

This is a remote position.

ABOUT THE ROLE:
 REBORN has an exciting opportunity for a Full-time Senior Performance Marketing Manager to join our team. This can be a remote position available to anyone globally. With a strong focus on driving growth for our clients, you will lead and implement paid media strategies across multiple digital platforms.
Key Responsibilities:
  • Lead and Implement: Develop and execute paid media strategies across Google Ads, Meta Ads, TikTok Ads, LinkedIn, and other relevant digital channels.
  • Campaign Management: Oversee day-to-day operations of paid campaigns, including budget allocation, campaign optimisation, and ad creative testing.
  • Performance Analysis: Conduct ongoing analysis of campaign performance using analytics tools to identify trends, insights, and opportunities.
  • A/B Testing: Implement A/B testing methodologies to optimise landing pages, ad copy, and audience targeting for maximum conversion rates.
  • Reporting: Monitor and report on key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), conversion rates, and revenue attribution.
  • Collaboration: Work closely with cross-functional teams including Strategy and Creative to align paid performance initiatives with overall business goals and objectives.
  • Industry Leadership: Stay informed about industry trends, emerging technologies, and best practices in performance marketing, and incorporate new strategies to enhance effectiveness.

ABOUT REBORN:
 For over 16 years, REBORN has been based on a strong team culture of problem solvers that have a genuine passion & love for what we do. We are an independent and experienced agency who has delivered work for globally and locally recognised brands across FMCG, Tourism and Beauty.

RequirementsEducation: Bachelor's degree in Marketing, Advertising, or a related field.
Experience: Minimum of 5+ years of success in performance marketing and e-commerce.
Proven Track Record: Demonstrated success in managing and optimising paid media campaigns to drive e-commerce sales and revenue growth.
Digital Expertise: In-depth knowledge of digital advertising platforms such as Google Ads, Meta Business Manager, and tools such as GA4, GTM, CM360. Experience with CDP's and ETL tools highly desirable.Analytical Skills: Strong ability to interpret data, generate insights, and make data-driven decisions.
Communication: Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Problem Solving: Creative problem solver with a results-oriented mindset and a passion for driving measurable business impact.
Growth Mindset a must: Deomonstratable experience with experimentation and the love of finding the best result.

BenefitsRemote Working: Ideal for individuals seeking a flexible, part-time, remote working opportunity.
Team Environment: Join a growing, senior, grounded team that loves what they do.
Clientele: Work with professional and experienced clients such as Unilever, Life Savers, Kraft Heinz, ITP, Artline, and more.
Diverse Projects: Engage in a range of projects across media, social, digital production, creative, and digital marketing.

Requirements
Education: Bachelor's degree in Marketing, Advertising, or a related field. Experience: Minimum of 5+ years of success in performance marketing and e-commerce. Proven Track Record: Demonstrated success in managing and optimising paid media campaigns to drive e-commerce sales and revenue growth. Digital Expertise: In-depth knowledge of digital advertising platforms such as Google Ads, Meta Business Manager, and tools such as GA4, GTM, CM360. Experience with CDP's and ETL tools highly desirable. Analytical Skills: Strong ability to interpret data, generate insights, and make data-driven decisions. Communication: Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Problem Solving: Creative problem solver with a results-oriented mindset and a passion for driving measurable business impact. Growth Mindset a must: Deomonstratable experience with experimentation and the love of finding the best result.

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