Senior Performance Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia AIA Full time

BE THE DIFFERENCE

At AIA we don't simply believe in being 'the best'. We believe in better – because there's no limit to how far 'better' can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.

The opportunity:

The Senior Performance Marketing Manager is a critical role to help lead AIA's direct-to-consumer growth aspirations. In this role, you will be responsible for leading the marketing function for AIA's direct-to-customer propositions across health insurance, life insurance and financial advice. You will establish your team as a Centre of Excellence for designing and executing marketing strategies and campaigns that support lead generation and new business growth through business-to-consumer activity and business-to-business-to-consumer partnerships.

Your main responsibility will be achieving impression, traffic, and lead targets to support sales outcomes across these products/services and across these partnerships within set marketing investment efficiency guard rails. This is a high-profile role, which will be working closely with a wide variety of internal and external stakeholders across the AIA business.

To do this successfully you will:

  • Lead the performance marketing team as a Centre of Excellence to achieve lead generation and new business targets within marketing investment efficiency guard rails.
  • Overall responsibility for generating marketing outcomes for direct propositions (across health insurance, life insurance and financial advice) through business-to-consumer activity and business-to-business-to-consumer partnerships.
  • Development and delivery of an overarching marketing strategy and campaign plan for direct propositions that is cohesive across health insurance, life insurance and financial advice, including cross/up-sell opportunities.
  • Oversee marketing campaigns – across digital media, above-the-line media, partner-owned assets, etc. – from development through to implementation and post-implementation review.
  • Work closely with AIA Digital teams to ensure an optimal digital shop-front experience for AIA, with a focus on optimisations that drive improved marketing funnel conversion (incl. SEO, Customer Data Platform integrations, etc).
  • Develop and support a high-performing team by establishing common goals, clear roles and responsibilities, effective processes, strong relationships, and effective communication.
  • Use customer insight, business analysis and competitive landscape monitoring to inform strategy and proposition development, investment placement, campaign design, and messaging.
  • Establish strong working relationships with enterprise leaders and provide Brand and Marketing subject matter expertise support to relevant business functions.
  • Develop and track expense budgets against plan and ensuring budget expectations are achieved and exceeded to ensure cost-per-lead and cost-per-acquisition is minimised.

Successful applications will demonstrate:

  • Extensive direct marketing and digital experience, preferably with a background in insurance or financial services or related industries
  • Tertiary qualification or equivalent in a Business, Marketing, or related discipline
  • Proven experience leading digital and ATL campaign execution and evaluation
  • Experience in taking health propositions to market
  • Demonstrated experience leading in complex stakeholder environments and larger, complex organisations
  • Significant experience leading projects and facilitating cross functional working groups
  • Strong commercial acumen, strategic leadership, and agility
  • Insight driven with the ability to turn data into insight and insight into profitable actions
  • Media buying and media mix modelling experience ideal

​Why choose AIA:

At AIA, we've made a promise to help people live healthier, longer, better lives. And it starts with our own people.

At AIA Australia, we're proud to help guide, support and protect the wellbeing of over 3.5 million Australians. As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. Lots of companies like to say they're different. What makes us truly different at AIA, is the difference we make in people's lives. We are proud that this difference has been recognised in the 2023 ANZIIF awards by being named Life Insurance Company of the Year.

AIA is different. Are you?

If you want to be part of an organisation that helps people live better every single day, apply via the link.

  • Senior Manager, Marketing Performance

    2 weeks ago

    Sydney, New South Wales, Australia Qantas Airways Full time

    Senior Manager, Marketing Performance page is loaded Senior Manager, Marketing Performance Apply locations Sydney time type Full time posted on Posted Yesterday job requisition id R98036 At Qantas Loyalty, our teams come together to create new and unique customer experiences Challenge yourself and take the next step in your Marketing career14 month...

  • Senior Manager, Marketing Performance

    2 weeks ago

    Sydney, New South Wales, Australia Qantas Group Full time

    At Qantas Loyalty, our teams collaborate to create innovative customer experiencesChallenge yourself and advance in your Marketing careerExciting 14-month fixed-term contract role at our Head Office in MascotQantas Loyalty plays a crucial role in the Qantas brand, aiming to be the most valued and trusted Loyalty ecosystem that enhances daily experiences....

  • Senior Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia REBORN Group Pty Ltd Full time

    Job Description This is a remote position. ABOUT THE ROLE: REBORN has an exciting opportunity for a Full-time Senior Performance Marketing Manager to join our team. This can be a remote position available to anyone globally. With a strong focus on driving growth for our clients, you will lead and implement paid media strategies across multiple digital...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Pulse Recruitment Full time

    This is a fantastic opportunity to join a rapidly growing Global Fitness brand that has launched in Australia and plans to grow rapidly over the coming few years.With a truly unique offering, this brand is changing the way that consumers in Australia think about fitness and wellness. This is a newly created role with plenty of autonomy that will report to...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Pulse Recruitment Full time

    This is a fantastic opportunity to join a rapidly growing Global Fitness brand that has launched in Australia and plans to grow rapidly over the coming few years. With a truly unique offering, this brand is changing the way that consumers in Australia think about fitness and wellness. This is a newly created role with plenty of autonomy that will report to...

  • Senior Performance Manager

    2 weeks ago

    Sydney, New South Wales, Australia Havas Media AG Full time

    Senior Performance Manager THE ROLE Havas Media Australia's Sydney team is looking for a Senior Performance Manager to join our growing media team. You'll be joining a supportive, collaborative and diverse team, with flexible working arrangements, loads of development opportunities and an industry-leading benefits package. The Senior Performance...

  • Performance Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia Lyka Pet Food Full time

    Lyka is an Australian founded pet wellness company that's shaking up an outdated industry and paving the way for happier, healthier pets. Sadly, statistics have shown us that approximately eighty percent of pets are suffering from dental disease, with one in every three being diagnosed with cancer, and forty-one percent overweight. As humans we are acutely...

  • Digital Performance Account Manager

    2 weeks ago

    Sydney, New South Wales, Australia BeFound Digital Marketing Full time

    Are you an experienced performance driven digital market who enjoys working on full funnel marketing strategies?Looking to find a better work - lifestyle balance, working with amazing clients and Manly beach across the road?Then this role is for you.The RoleAs a Digital Performance Account Manager, you will get to do more than just manage online...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia SafetyCulture Full time

    Performance Marketing Manager - SafetyCulture Marketplace:SydneySafetyCulture Marketplace Operations /Full-time Permanent /HybridSafetyCulture is a customer and product led SaaS company with the purpose of helping frontline teams get better every day.We are building a mobile-first operations platform that gives workers a voice, and leaders visibility, to...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Sustaindigital Full time

    The roleThis is a great opportunity for someone who is energised by working in a tight knit, scaling startup team. Over the last 12 months, They've built and established key foundational elements within Growth & Marketing and are looking for someone who will continue taking it to the next level and beyond.In this role, you will have end to end responsibility...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia My NRMA Full time

    Company DescriptionPurpose led, we are proudly member-owned and one of Australia's most iconic and trusted brands. We started by being a voice for safer roads and providing legendary roadside assistance, but now we do so much more.From spectacular holiday destinations, car rentals and boats on our waterways, to leading the EV charging roll-out to prepare for...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Global Talent Agency Full time

    Full Time Role High ImpactDynamic Competitive Salary: 80k to 90k High Impact Dynamic Competitive Salary:80k to 90kAs a high performing Performance Marketing Manager, you will be responsible for the growth marketing and CRM strategy, processes and implementation.Roles and responsibilities: Take responsibility for the growth marketing and CRM strategy,...

  • Senior Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Bluefin Resources Full time

    Global powerhouse brand known for innovation & disruption in telco Lead a high performing marketing team of 3 Genuine career growth opportunties This global powerhouse name are rewriting the rules of telecommunications, forging a future where innovation transforms lives. Dive into a world where your ideas spark change, your drive fuels progress and data...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Digitsonly Full time

    If you're on the hunt for your next career move, you've come to the right place. At digitsonly, we're not your typical job or recruiting platform; we're a portfolio company which does the hiring, team building and training for verified 7-8 figure companies in the ecommerce and agency industry. The companies we're working with are on the continuous lookout...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia ModelCo Full time

    We have an exciting opportunity to join Australia's fastest-growing beauty brands as our Performance Marketing Manager. This is a full-time role based out of our HQ in Sydney.About UsFor more than 20 years, we've been thinking in pink. Our heritage brand ModelCo is beloved for our innovative, on-trend colour cosmetics and award winning self-tanning...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Digitsonly Full time

    If you're on the hunt for your next career move, you've come to the right place.At digitsonly, we're not your typical job or recruiting platform; we're a portfolio company which does the hiring, team building and training for verified 7-8 figure companies in the ecommerce and agency industry.The companies we're working with are on the continuous lookout for...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Xe Full time

    Performance Marketing Manager - APACAt Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia ING Bank (Australia) Limited Full time

    Our dynamic Marketing team is growing, and we are looking for a Performance Marketing Manager to join our Daily Banking team. Working in a fast-paced environment you'll be responsible for owning and driving the acquisition activity. This will be across the full Daily Banking product suite (transactions and savings). We are seeking a proactive individual who...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia ING Full time

    Our dynamic Marketing team is growing, and we are looking for a Performance Marketing Manager to join our Daily Banking team. Working in a fast-paced environment you'll be responsible for owning and driving the acquisition activity. This will be across the full Daily Banking product suite (transactions and savings). We are seeking a proactive individual who...

  • Performance Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia TheDriveGroup Full time

    Digital Agency Hybrid / WFH model Sydney based Our client an eCommerce agency is looking for a Performance Marketing Manager, you will be responsible for helping clients improve their acquisition marketing campaigns by managing their paid advertising campaigns and providing strategic optimizations. You will report to the Head of Performance Marketing and...