Senior Manager, Frontline Marketing

1 week ago


Sydney, New South Wales, Australia Coca Cola Full time

Description

Summary:

  • You're a highly motivated and passionate marketer with a knack for pushing boundaries in brand activation and product innovation
  • You're up for the challenge of accelerating brand and business growth in a competitive market for The Coca-Cola Company
  • You thrive on collaborating with diverse talented marketers globally to bring never-before-seen brand ideas to life
  • You excel at storytelling and leading stakeholders towards elevating brand campaigns and performance
  • You're adept at turning good ideas into great activations
  • You succeed in dynamic environments and can bring clarity to ambiguous situations

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

  • The Senior Manager, Frontline Marketing will: Manage alignment with bottlers on portfolio priorities, strategies, and plans in collaboration with Local Commercial team and Franchise Leadership. Collaborate with regional category teams to ensure local market needs are met. Contribute to consumer & shopper engagement strategy and identify region-specific engagement opportunities. Drive regional market development for successful project implementation. Oversee brand activation at the local level, involving POS activations, promos, and events. Lead transcreation, localization, and real-time amplification of campaigns in the region. Support Customer & Shopper marketing agenda by fostering strong relationships with key customers.

Experience required:

  • 8-10 years of marketing and leadership experience
  • Direct experience in marketing activation
  • Business, commercial, and financial acumen
  • Preferred experience with external partners (distributors, bottlers, customers)
  • Experience in cross-functional and cross-geographical team collaboration

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

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