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CRM Manager

2 months ago

Sydney, New South Wales, Australia Montu Full time
Job Description

As a CRM Manager at Montu, you will be responsible for leading the CRM strategy for the Leafio business unit. This involves developing, executing, and continuously refining multi-channel campaigns and lifecycle communications that drive customer activation, retention, and lifetime value.

Key Responsibilities:
  • Team Leadership: Lead a team of CRM marketing specialists across lifecycle automation, marketing, and operational campaigns, ensuring team OKRs and deadlines are met and best practice is followed.
  • Campaign Management: Traffic manage and prioritize all CRM marketing requests across the business based on value and impact. Manage the implementation of end-to-end email marketing campaigns, from copywriting briefs to campaign scheduling.
  • CRM Strategy: Develop the CRM strategy across onboarding, activation, retention, and engagement. Collaborate with data, engineering, and tech teams on requirements and participate in solution designs and concepting.
  • Data Analysis: Utilize multiple data sources to generate insights and understand results. Lead the team to use key data to segment and target audiences effectively, personalizing communications.
  • Data Governance: Safeguard the brand through Privacy and SPAM act compliance and best practice. Stay up to date on legislation changes and educate the team and stakeholders.
Requirements:
  • Demonstrated experience as a leader in CRM, lifecycle, or marketing automation roles.
  • Successful history leading a team of marketing specialists.
  • Strong understanding of creative and production best practice processes across eDM.
  • Experience developing and implementing CRM strategies and optimizing customer lifecycle journeys.
  • Ability to continuously improve marketing copy fit for channel.
  • Experience using enterprise-level ESP, CRM, or Marketing Automation tools.
What We Offer:
  • A highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company.
  • Opportunities for advancement to high achievers.
  • Access to SAGED courses and more through the Greenhouse learning platform.
  • Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
  • The freedom of a full-time, work-from-home role.
  • Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
  • Mental health support through our wellbeing platform, Unmind.
  • A private health insurance discount through Medibank.
  • Up to 8 weeks of paid parental leave.
  • Swag kits to celebrate key milestones in your journey with us.
  • Enhancing your home office with our ergonomic equipment reimbursement benefit.