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Customer Engagement Marketing Manager

2 months ago

Sydney, New South Wales, Australia AMP - General Full time
About the Role

We are seeking a highly skilled Customer Engagement Marketing Manager to join our team at AMP Bank. As a key member of our marketing function, you will play a critical role in delivering customer expansion, recognition, and engagement targets for Personal Banking, Small Business Banking, and Home Lending.

Key Responsibilities
  • Support the creation of the customer marketing strategy for AMP Bank, across Personal Banking, Small Business Banking & Home Lending
  • Support the development of the overarching customer engagement, expansion, and retention strategies and seamless implementation working collaboratively with the broader Marketing function and Bank stakeholder group
  • Design and manage customer lifecycle marketing programs, ensuring meaningful and relevant communication at all stages of the customer journey
  • Develop and implement sophisticated campaign strategies and programs, leveraging advanced cell segmentation and design to create highly personalized and targeted offers. Ensure these programs deliver relevant and timely messages to enhance engagement, recognition, and loyalty
  • Design programs leveraging full capabilities of Adobe Journey Optimiser (AJO) and collaborate with enablement teams to ensure they're fully briefed and equipped to execute effectively
Requirements
  • Proven experience in defining, implementing, and optimizing digital marketing strategies across channels- preferably Banking sector experience and specifically in Personal (including lending), & Small-to-Medium Business Banking
  • Preferred experience designing marketing programs delivered through Adobe suite (AEP/AJO)
  • Customer journey mapping experience required & service design experience
  • Broad technical understanding of direct and digital marketing strategy, CX, channels, and platforms, including email, social media, email marketing, and in-app notifications
  • Starting with the customer in mind
  • Being curious, always asking why, what, and how
About AMP Bank

AMP Bank is a new, fully digital bank with a mission to create a 6-star customer experience. We're building a team of industry stirrers-up who are passionate about creating a better way of banking. As a Customer Engagement Marketing Manager, you will be part of the original squad that sets the tone for who we become.

We're looking for someone who is comfortable with trial and error, making mistakes, and learning from them. You'll be part of a team that values transparency, collaboration, and innovation. If you're a customer-obsessed marketer who is passionate about creating a better banking experience, we want to hear from you.