Lifecycle Marketing Specialist
1 week ago
Xero: Empowering businesses to succeed
How you'll make an impact:
As a Lifecycle Marketing Specialist at Xero, you'll be instrumental in driving the execution of the global lifecycle and engagement strategy. Working closely with the Lifecycle Marketing Manager, your role will involve crafting personalized customer journeys that are not just relevant but truly impactful. You'll utilize various direct marketing channels and data tools available to ensure the best outcomes for our customers, spanning email, in-product communication, push notifications, and SMS.
What you'll do:
- Place customers at the core, understanding their needs to design communication journeys that add significant value
- Utilize research and Salesforce Marketing Cloud to gain insights into customer engagement behaviors informing strategic programs
- Drive customer lifecycle initiatives aligned with business goals and strategies
- Execute project initiatives within set timelines, ensuring continuous improvement
- Create compelling content and customer experiences that align with project objectives
- Assist in building communications in SFMC with personalization and dynamic content
- Create data-driven lifecycle briefs and user experiences
- Analyze performance metrics to achieve set objectives
What you'll bring:
- Experience in email marketing, lifecycle marketing, and marketing automation platforms
- Proficiency in Google Analytics and internal dashboard utilization
- Hands-on experience with Salesforce Marketing Cloud and Sales Cloud
- Understanding of customer lifecycles and audience segmentation
- Strong project management skills with the ability to handle multiple projects simultaneously
- Proactive and innovative mindset tailored for a dynamic work environment
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