Penfolds Global Marketing Executive

2 weeks ago


Melbourne, Victoria, Australia Treasury Wine Estates Full time

About the role


The Content, Collaborations & Media Executive role for Penfolds is responsible for delivering global brand creative and campaign asset suites globally.

The role helps to build a consistent and engaging brand ecosystem across all consumer touchpoints.


In this role, you will lead the development and coordination of (campaign and non-campaign) content initiatives as well as grow brand awareness, consideration, and conversion through effective advertising globally.

This person will also work closely with in-house and external agencies, leading content best practices.

Additionally, this person is the day-to-day contact for the delivery of Penfolds social media content and eDM design and storytelling.


  • Lead development of campaign toolkits and assets for new product releases, working closely with agency partners
  • Support global media partnerships and collaborations
  • Manage brand collateral projects, such as video edits, global event content capture, photoshoots, brand guidelines and design principles
  • Manage Penfolds assets and licensing, including brand archive
  • Provide recommendations and support the delivery of throughtheline media plans
  • Support digital innovation projects
  • Manage brand presence across thirdparty platforms

About you
Experienced in multi-channel content creation you will have a proven capability in delivering compelling storytelling for different target demographics. Valuing consumer insights you will data led in your approach with a strong bias for collaboration. You'll be known for your project management skills and your ability to deliver compelling content that drives consumer engagement.

  • Experience with Facebook Business Manager a plus
  • Experience in luxury or inspirational, lifestyle or cultureled content/marketing
  • Experience with web copywriting and SEO

What's in it for you

  • AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 202
  • Access to the world's most admired wines through our employee product allowance
  • Flexible/hybrid environment to empower you to be your best
  • Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
  • Opportunity to build a career across multiple functions (we're really good at doing this)
  • Structured development programs to support your health, wellbeing and career
- 'œTWEforME Day'
- '" an additional day of leave each year, for you to do you

  • Meetingfree Monday mornings (we all love this)

What's it like to work here?
We bring our whole selves, we're courageous and we deliver together '" that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth.

We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude.

We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

It takes all varietals
**How to apply

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