Global Assistant Brand Manager

1 week ago

Melbourne, Victoria, Australia Treasury Wine Estates Full time

About the role


Reporting to the Global Senior Brand Manager, you will play a pivotal role in shaping and executing strategies to enhance consumer engagement and drive growth through direct-to-consumer (DTC) channels as well as delivering Global Consumer Experiences.

Collaborating closely with cross-functional teams, you will be responsible for developing and implementing consumer-centric initiatives that strengthen Penfolds brand loyalty.


  • Be a key contributor in the development and implementation of DTC and Global Consumer initiatives as part of the Global Brand Plan, including ecommerce platforms, Loyalty programs, Brand Homes events and activations.
  • Partner with crossfunctional teams, including Product Development, Marketing, and Customer Service, to ensure alignment and consistency in consumer experience initiatives. Monitor and evaluate key performance metrics to track the success of consumer experience and DTC initiatives, providing insights and recommendations for continuous improvement.

About you
We are looking for someone who can cultivate and deliver a luxurious DTC experience that represents the Penfolds Brand.

You will be able to direct strategy led projects, whilst liaising with numerous external and internal stakeholders, within defined timelines, and still have great attention to detail.

As someone who is self-driven, proactive and challenges the status quo you are ready to join one of the largest identified growth avenues for Penfolds over the next 5 years and continue to grow and define one of the world's most notorious wine brands.


  • Qualifications in business or marketing related discipline (advantageous)
  • Marketing Experience in an FMCG environment (preferably wine or alcohol industry)
  • Experience in brand, shopper, luxury retail, digital innovation or event/project management
  • Excellent written and verbal communication skills with internal and external stakeholders
  • Able to define and manage sets of goals involving diverse stakeholders and content types

What's in it for you

  • AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 202
  • Access to the world's most admired wines through our employee product allowance
  • Flexible/hybrid environment to empower you to be your best
  • Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
  • Opportunity to build a career across multiple functions (we're really good at doing this)
  • Structured development programs to support your health, wellbeing and career
- 'œTWEforME Day'
- '" an additional day of leave each year, for you to do you

  • Meetingfree Monday mornings (we all love this)

What's it like to work here?
We bring our whole selves, we're courageous and we deliver together '" that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth.

We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude.

We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

It takes all varietals
**How to apply

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