Marketing Manager
2 weeks ago
Location:
- Melbourne
- Job Type:
- Permanent
- Salary:
- Base salary + 11% super
- Contact:
- Lucy Garrido
THE BUSINESS:
Emerging out of Melbourne's underground skateboard culture of the late 1970s, the Hill brothers' passion for skateboarding led to the founding of their initial company, Hardcore Enterprises.
Following the Australian super skateboard tours of the 80s, the streetwear fashion explosion of the 90s and the subsequent expansion of Globe Shoes into North America and Europe, the company was publicly listed in 2001 as Globe International Limited.
The acquisition of a skateboarding manufacturing base in 2002 and increased expansion saw the company not only survive the subsequent economic downturns but thrive into the current day with multi-branded high end designed and manufactured products.
In the subsequent decades, with changing youth cultures and digital landscapes, Globe International looked to again evolve its brand mix and distribution channels.
This led to the introduction of several new brands including the FXD workwear label in 2012,Impala Skate and the Salty Crew apparel brand in 2017 and most recently, swimwear brand
It's Now Cool.
THE ROLE:
The main objectives of the Marketing Manager - Impala & It's Now Cool (ITC) is to build brand awareness and to reinforce the Impala & ITC brand message to a global audience.
Working closely with the President - Global Product and Marketing and other Senior Impala & INC stakeholders and in line with the Brand Strategy the Marketing Manager will develop and execute marketing plans in order to achieve the main objectives.
The Marketing Manager will manage the marketing budget and relevant marketing staff in order to help achieve profitable sales.The Marketing Manager will also work alongside the President - Global Product and Marketing and other functional Impala & INC teams in areas such as sales and product from strategy conception to go to market.
KEY ACCOUNTABILITIES:
Brand Awareness
- Development and execution of digital delivery strategy including SEM Campaigns, Meta Ads Management, digital marketing campaigns, new social media platform analysis and working with external suppliers on implementation and results
- Build out a loyalty program
Asset Creation
- Manage shoot production from run sheets, model selection, styling, post production etc.
- Oversee user generated content
- Liaise with design team in relation to graphic design, specifically in the creatin of fonts, seasonal arts, catalogues
- Asset file management, style guide management
PR and Influencer Management
- Press release production and distribution
- Influencer contract negotiations and management
- International agency management (AU, EU, US), coordinate and leverage large editorial opportunities
Events
- Developing event plans in line with brand objectives, supplier management
- Setting and managing event budgets
Brand
- Developing Brand plans including seasonal calendars, brand strategies and annual budgets
Budgeting & Reporting
- Set and manage international and local budgets
- Social, PR and marketing reporting
Global Marketing Support
- Working with regional sales teams in creating local wholesale assets such as B2B assets and POP, retailer requests etc.
Product
- Provide collaborative feedback into product development, consumer data/feedback, packaging involvement
REQUIREMENTS:
- 3+ years marketing and digital experience (both wholesale and DTC ecommerce)
- Strong experience in digital delivery, earned, owned and paid media
- Meta, Tik Tok, SEO/SEM, EDMs
- Excellent campaign Management experience
- Content production, shoot management and asset management experience
- Leadership skills and enthusiasm in team management
- International stakeholder relations
- Personal connection to the streetwear, youth culture, women's fashion
- Finger on the pulse for new brands, trends, viral content in the streetwear, youth culture space
- PR and influencer management and agency management experience
- Partnership and brand collaboration experience
- Genuine nature, human centric and collaborative
- Ability to utilise data to drive decision making
Beyond this, you'll also enjoy myriad personal and social perks:
free access to THE LUME Melbourne (spanning our feature experiences, exclusive events, opening nights, yoga & wellness classes) discounts at our café and retail store, free team lunches and social activities, allocated annual budget on your professional development.
HOW TO APPLY:
Should this opportunity be of interest to you, please click on the APPLY button above or contact Lucy Garrido for a confidential discussion.
- Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportun
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