Digital Marketing Manager

2 weeks ago

Currumbin, Queensland, Australia Wildlife Currumbin Sanctuary Full time

Make a genuine difference working with the dedicated team at the Currumbin Wildlife Sanctuary:


  • Voted one of the Gold Coast's most popular tourist destinations:
-
Membership offering free entry to 800 properties worldwide including Currumbin Wildlife Sanctuary.

About National Trust Queensland & the Currumbin Wildlife Sanctuary


Voted one of the Gold Coast's most popular tourist destinations, Currumbin Wildlife Sanctuary is the crown jewel of the National Trust of Australia (Queensland) [NTAQ] properties.

As one of Queensland's earliest nature-based tourist destinations, the Sanctuary is a physical embodiment of everything the NTAQ represents: to
protect, conserve, and celebrate the Environmental, Built and Cultural heritage of our State.


As we continue to focus on innovation and our strategic priorities, we have an opportunity for a driven, dynamic and experienced
Digital Marketing Manager to lead our digital marketing strategy and lead a small team to support our organisational growth.

Reporting to the Head of Sales and Marketing, this role is responsible for driving growth and retention across our portfolio of brands by leading our digital marketing capability to activate integrated digital marketing strategies, and campaigns.


About the Role


As our analytical and data-driven Digital Marketing Manager you will oversee our digital marketing strategy and work with current and new platforms to extract insights and collective intelligence to report, plan and implement digital marketing strategies, and create innovative solutions to grow our portfolio of brands.


As a future-focused and creative marketing professional you will define and execute a cohesive digital marketing strategy, integrating content marketing, SEO, SEM, EDM, and social media to introduce fresh and innovative strategies to drive engagement and growth.

Holding a high level of creative responsibility, you will work closely with our external agency, internal Marketing Managers and key internal stakeholders to enhance marketing strategies and manage content calendars to ensure alignment with organisational-wide marketing campaigns, product launches, and company milestones.


As a leader in our diverse and value-driven organisation, you will also leverage your experience to performance manage the CWS and NTAQ websites to optimise visitation and drive additional revenue and engagement, and work with the wider business including our Fundraising team to assist with online marketing approaches and digital fundraising.


About You


To be successful in this role, you will have relevant experience in a similar role in a diverse and dynamic organisation and have proven experience planning and delivering an end-to-end digital marketing strategy.

Other key skills we are looking for include;

  • Proven experience in creating and implementing new products from conception to sale and experience with marketing automation and CRM tools
  • Solid experience with SEO, Google Ads and Analytics and ability to extract and translate data into valuable insights to build marketing plans and communicate to stakeholders
  • Good knowledge of website platforms and web performance and ecommerce and sales experience will be highly regarded
  • Results oriented, well organised with an ability to prioritise including that of direct reports and external agencies
  • Superior written and verbal communication skills and able to convey creative concepts to senior management
  • Tourism knowledge and/or experience an advantage
  • Ability to work independently and flexibility to work onsite to be available to other business units.
  • Be prepared to work in an outdoor environment, in all weathers, in a role that requires substantial walking in a workplace that has native wildlife such as birds and reptiles.

What we can offer
Just as our charter is to protect, conserve, and celebrate the Environmental, Built and Cultural heritage of our State and we also are committed to ensuring our Team Members are protected, taken care of, and of course celebrated We offer current and future team members:

  • Flexible Work Practices
  • On Site Parking
  • NTAQ Team Member Card offering unlimited entry to Currumbin Wildlife Sanctuary and other SEQ sites and generous retail & food & beverage discounts
  • Currumbin Wildlife Sanctuary Family & Friends Passes

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