Social Media Executive
2 weeks ago
Be part of our Marketing Team to support our evolving organisation and bring new precincts, attractions, and innovations to life:
Make a genuine difference working with the dedicated team at the Currumbin Wildlife Sanctuary:
Voted one of the Gold Coast's most popular tourist destinations
About National Trust Queensland & the Currumbin Wildlife Sanctuary
National Trust of Australia (Queensland) [NTAQ]) is membership-based, environmental charity which offers people the opportunity to feel connected to significant places, collections, and stories. NTAQ manages a diverse portfolio of heritage properties, which includes one of the Gold Coast's most popular tourist destinations, Currumbin Wildlife Sanctuary. As one of Queensland's earliest nature-based tourist destinations, the Sanctuary is a physical embodiment of everything the NTAQ represents:to conserve and advance our natural and cultural heritage for future generations.**We are seeking a creative and passionate Social Media Executive to join our team. Reporting to the Digital Marketing Manager, this role will be responsible for managing and growing our social media presence across various platforms. You will play a key role in creating engaging content, interacting with our online community, and promoting our sanctuary's mission and initiatives.
About the Role
The key purpose of the Social Media Executive is to engage existing and new customers, donors and volunteers for National Trust of Australia's brands in an authentic and meaningful way across all social media channels.
You will be an integral part of our Marketing & Digital Department and will develop and deliver the social media content and engagement strategy across our social channels.
Additionally, you'll collaborate closely with internal teams to plan and execute social media campaigns and promotions, while analysing and reporting on social media metrics to evaluate campaign success and identify areas for improvement.
About You
To excel in this role, you should have proven experience in managing social media platforms for multiple brands.
Your strong writing and editing skills, keen interest in latest social trends together with a keen eye for detail, will be essential for creating engaging content.
Other key skills we are looking for include:
- Proven experience in a relevant field (strategic social media management, campaign management, content creation).
- Experience managing multiple accounts using social media management software.
- Experience developing comprehensive social media strategies, guidelines and plans.
- Sound analytical skills with the ability to understand our customer through data and reporting on performance.
- Experience creating content for paid advertising and managing media agencies.
- Experience creating and managing an influencer strategy & creating quality content and reels using video and photo editing software.
- Goal orientated, able to post with purpose, prioritising items that will help the team achieve business objectives.
- Exceptional organisation skills with the ability to manage multiple priorities and deadlines simultaneously.
- Tourism knowledge and/or experience an advantage.
- Ability to work independently and flexibility to work onsite to be available to other business units.
- Be prepared to work in an outdoor environment, in all weathers, in a role that requires substantial walking in a workplace that has native wildlife such as birds and reptiles.
What we can offer
Just as our charter is to protect, conserve, and celebrate the Environmental, Built and Cultural heritage of our State and we also are committed to ensuring our Team Members are protected, taken care of, and of course celebrated We offer current and future team members:
- Flexible Work Practices
- Free On Site Parking
- Tertiary Education Partners for access to recognized Qualifications
- NTAQ Team Member Card offering unlimited entry to Currumbin Wildlife Sanctuary and other SEQ sites and generous retail & food & beverage discounts
- Currumbin Wildlife Sanctuary Family & Friends Passes
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