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Marketing Manager

3 months ago

Melbourne, Victoria, Australia KnowBe4, Inc. Full time

To learn more about our team and office culture in Melbourne, Australia, visit the following links.
Careers Page:
Glassdoor:,7_IL.8,

The Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand.

Requirements:

  • Work collaboratively with appropriate team members to develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
  • Manage and build various email lists and create and send email campaigns with calls to action, in compliance with applicable data protection laws
  • Coordinate with the US marketing team to manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
  • Drive client strategy and planning through the analysis of historic performance, past email engagement and website interactions (content downloads, site page visits, etc.), understanding KPI's and implementing list management/deliverable best practices
  • Employ best practices as it relates to database concepts such as "A list" segmentation and suppression lists
  • Predict, forecast and track outcomes of campaigns, website traffic and conversion activities in a manner that allows for meaningful analyses
  • Measure campaign results and optimize the lead nurture tracks to increase conversion traffic
  • Work to minimize list decay and the amount of unsubscribes while increasing the productivity of our email marketing campaigns
  • Manage the set up of all lead generation campaigns.
  • Measure and optimize our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reports
  • Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
  • Craft landing pages and lead generation forms for our content to distribute through relevant programs.
  • Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
  • Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
  • Stay up to date with the latest trends and changes with SEO and major search engines
  • Support management and setup of all paid campaigns (PPC)
  • Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
  • Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
  • Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
  • Develop communication plans and compelling email content to drive partner engagement
  • Support event selection and management and collaborate with other EMEA marketing teams to ensure consistency in messaging, event attendance and best practice

Qualifications:

  • MA or Degree in Marketing or business-related subjects
  • CIM Certification/Diploma (not essential but an asset)
  • Competence in using digital marketing tools
  • A willingness to learn new methods and technology
  • Minimum 3 years in marketing management experience
  • Experience with Google Workspace
  • Prior experience with marketing automation systems such as HubSpot or similar
  • Prior experience with Salesforce or other CRM software a plus.
  • Infectious positive, can-do attitude
  • Strong verbal and written communications
  • Excellent time management and organization skills

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