Digital Activation Manager

1 week ago

Southbank, Victoria, Australia Spark Foundry Full time

Job Description:

Digital Activation Manager - Search (SEM)


Spark Foundry is looking for a Digital Activation Manager, with strong experience across, Paid Search (SEM), to join us in Melbourne or Sydney.

We are one of the fastest growing agencies in Australia and the world.

At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients.

You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle challenges through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It's not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity.
You need to embrace both the art and the evidence. Right and left. Imagination and activation. Intelligence and technology. Big ideas, forensically measured.


All that while being a good human? Sound like you? Sound like where you'd like to be? We'd love to meet you.


WHAT BENEFITS DOES SPARK OFFER?

  • Enjoy a comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing through a range of initiatives including Yoga, Meditation, PT, a free subscription to the Calm app and education sessions that cover things like financial wellness, health & nutrition and so much more
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
  • Our Publicis Liberté flexible working approach and an industry leading parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
  • A culture of open feedback and support to reach your goals through our My Performance Conversation program
  • Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network

THE PURPOSE OF THIS ROLE


The Digital Activation Manager (Search) is responsible for the end to end delivery across their clients, delivering all tier 1, 2 & 3 business reviews, as well as heavily assisting the Digital Activation Director with quarterly business reviews, product development, and assistance with new business with regards to Paid Search.

This role must ensure the performance of all client accounts within their team and that clients' investment delivers against their business objectives whilst also building exceptionally strong relationships with them.

The Digital Activation Manager (Search) will be responsible for the overall quality of the Search response to brief, define campaign KPI's and measurement of the campaign alongside the delivery of the post campaign report.


The Digital Activation Manager (Search) is also responsible for supporting, coaching, developing and overall management of their team to ensure client needs are met.


WHAT KEY RESPONSIBILITIES DOES THIS ROLE HAVE?

  • Full ownership of client relationship and service on tier 1, 2 & 3 clients and performance across tier 1 clients engaging line manager when required in a timely fashion

This includes:

  • Leading response to tier 1, 2 and 3 client briefs and building Search media recommendations that achieve strong client outcomes.
  • Ensuring the team is executing a smooth implementation and delivery of Search campaigns
  • Timely and accurate delivery of ad trafficking
  • Excellent data analysis skills and ability to translate insights into actionable recommendations
  • Ability to design test and learn framework
  • Management of a small team on a day to day basis identify relevant training for them
  • Responsible and accountable for output of their team

Team & Communication

  • Developing strong working relationships with their immediate team and wider agency team
  • Full ownership of all workflow on tier 1,2 & 3 clients, engaging line managers when required in a timely fashion with no errors
  • Developing strong working relationships with line manager and able to manage upwards.
  • Excellent communication skills with close monitoring & escalation of issues in a timely manner.

Client

  • Works autonomously to meet client objectives and deliverables via innovation
  • Lead client contact on tier 1, 2 and tier 3 clients, providing key market and business update to clients, business reviews, education sessions and leading responses.

Technical

  • Excellent paid Search and/or ad operations experience. Knowledge with significant experience in delivering Search campaigns to achieve client results.
  • Deep understanding of platform features and how it can deliver outcomes for clients
  • Deep understanding and experience in working with SA360
  • Strong ability in designing and implementing testing framework
  • Excellent data analysis, insights and reporting ability translated into actionable improvements for client outcomes
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