Brand Manager

1 week ago

Southbank, Victoria, Australia Mirvac Full time
Mirvac is an Australian property group with a clearly defined purpose to 'reimagine urban life'. For over 50 years, we've dedicated ourselves to shaping Australia's urban landscape.

Our evolution has been significant, growing from a small joint venture to a thriving ASX-listed property group that leads the way in sustainability, innovation, safety and placemaking.


At Mirvac, we know that it's our people, their passion and expertise and the exceptional experiences we create for our audience, that defines us.

Our opportunity

We have an exciting opportunity for a Brand Manager to join our Team.

You will be responsible for supporting the development of strategies to elevate and amplify the Mirvac brand and build brand equity.

Developing and implementing campaigns, communications and collateral across crucial touchpoints ensuring the seamless alignment between Group Marketing, Customer and Strategy and the Mirvac brand values.


Your duties include but are not limited to:
Collaboration with Group customer and brand, research, and digital teams to deliver Mirvac brand equity and retain effective governance including:
Developing and contributing to the Mirvac brand strategy, articulating how we deliver value.
Developing and driving tangible Group brand marketing actions and initiatives to elevate and amplify the Mirvac brand
Collaborate with Group Communications, to use research and brand data as a foundation, crafting the high-level brand
messages.
Analysis of Mirvac brand positioning and value - creating new effective brand measurement initiatives to report on consumer insights.
Mirvac brand research and reporting - to support Group brand decisions being made on sound qualitative and quantitative metrics.
Collaborate on the creation and delivery of dashboards to drive Mirvac brand performance and customer experience.
Monitor and drive KPIs and ROI targets aimed at delivering Mirvac brand equity creating a high-performance valuable brand.
Create, execute, and monitor the performance of campaigns, events and Mirvac brand activations.

Implementation of Mirvac brand communications and content working with digital marketing team and agencies to ensure seamless integration and success across all digital platforms.

Develop strategic partnerships to drive Mirvac brand engagement - build and manage relationships and partnerships agreements including establishing agency.
Ensure timely execution of Mirvac brand enhancements across all platforms.

Develop and maintain Mirvac brand templates: and archives including the following for the

Mirvac Group:

Brand Guidelines:

Logo packs, Mirvac Group Brand Hub, Group Capability documents for bids and presentation, Mirvac Word Templates, Reports, letters, Guidelines, Mirvac Group PowerPoint & Presentation Templates and Videos.

Manage enquiries and approvals for Mirvac brand usage including sponsorship and third-party brand endorsements in-line with Group policy.

Your point of difference

You will have tertiary qualifications in Business, Marketing or equivalent with extensive experience in brand management and experience delivery.


Demonstrated experience in marketing, innovation, building effective relationships, project delivery and translating brand insights into actionable strategies is highly regarded.


An ability to solve problems, improve systems with procedural efficiency and effectiveness, while resolving issues as they arise is desirable.

You will have strategic thinking, leadership, influencing and people management skills with commercial acumen and marketing fluency.


Finally, you will have strong communication, interpersonal skills with an ability to prioritise tasks and meet tight timeframes without compromising accuracy.

What sets us apart
Mirvac's team is our most valuable asset, and we invest in our people accordingly. A huge part of this is creating a positive workplace environment, where people are respected, encouraged and rewarded.


We're proud to have built a culture of inclusivity, innovation and collaboration, becoming a place where people genuinely want to work.

We feel fortunate to have so many talented, purpose-driven individuals on our team and our distinctive employee benefits highlight one of the ways we show our appreciation covering Lifestyle, Wellbeing, Community and Learning & Development - and with employee engagement exceeding 90%, it seems this appreciation goes both ways.

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