Editorial Content Manager
Found in: beBee S AU - 4 weeks ago
A highly experienced and creative Content professional is required to step in to this exciting role which will involve collaborating with a world-class team of content creators, producers, strategists and managers at a global health and well-being platform.
As a copy-first Content Manager, you will lead and execute the editorial strategy. YOu willaslo be responsible for pitching, brief writing and editing editorial content for the member base and for future memebers.
Ideally you are a meticulous editor, skilled writer and natural communicator, with 4-5 years of experience working at an agency, publisher, or in-house in the health & well-being industry.
Responsibilities:
Work directly on the content strategy, with a focus on how written content can help engage readers at every stage of the funnel
Collaborate with Social, CRM, Product, Brand and PR teams to create highly engaging content across our key pillars
Own the editorial calendar. Execute month-to-month planning based around customer insights, cultural moments, industry trends, new research and talent news
Research, pitch and brief content angles.
Edit drafts, refine headlines, curate image selections – creating a rich and high-quality content experience is your biggest focus.
Work with external experts to uphold our standards of editorial credibility.
Collaborate with the CMS Team to project manage the full editorial workflow with a focus on accurate, error-free content that reflects our tone of voice and is delivered on time.
Report on content performance, leveraging data and insights to inform the content strategy and maximise engagement.
Required Experience & Knowledge
Solid professional experience in, and an understanding of, holistic wellness is essential
Experience working in the health and well-being category is critical
Considerable experience in an editorial or copywriting role, demonstrating a high level of comfort and proficiency in editing and providing feedback to writers
Highly-competent writer, with an understanding of long-form content best practice including SEO
Able to elevate the work of professional writers, edit confidently, and act as a guardian for our brand voice across all channels.
Comfortable working with a CMS
SEO literate – both from a writing and a research perspective
Excellent understanding of digital content creation and amplification across owned channels
Experience as a creative collaborator working with not only writers, but video editors and graphic designers
Confident presenter. The ability to articulate ideas, pitch a great angle, or explain a strategy.
Digital native with strong skills in the full Google Suite, project management software, and business intelligence & analytics software.
If you have the skills and experience to jump into this role, please get in touch ASAP.
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