Content Designer

2 weeks ago


Melbourne, Australia Bupa Full time

**Be at the heart of our brave new digital world**

Bupa are on a journey to uplift Digital experiences to achieve our global ambition to be 'the world's most customer-centric healthcare company'. This means that we are committed to excellent customer experience, through great service and value, frictionless access, and quality healthcare. We thrive on cross-functional team collaboration, we embrace experimenting, and we work with progressive methods and tools. Joining Bupa, you will be at the heart of finding better ways to help people live longer, healthier, happier lives.

**What's your role?**

Reporting to the Digital Content Lead, the Content Designer is responsible for delivering and overseeing strategic content initiatives across Bupa Health Insurance digital channels. This role delivers digital content across multiple channels and touchpoints, at all times ensuring our content is radically simple and user-centric and complies with legal and regulatory standards.

This role is responsible for the following main areas:

- User-centred content design - Carry out user research and testing to inform customer-centric content
- Content quality management - Ensure all content is accurate and in line with Bupa voice and tone, brand and design guidelines.

Your objective is to drive alignment and consistency across all content within our Sales and Service programs of work, resulting in cohesive experiences within our digital ecosystems. This role drives the approach to content design in a multidisciplinary team that includes UX researchers, product designers, engineers, and other specialisations.

**What will your day look like?**

User-centred content design:

- UX-writing and digital content in a digital, agile multi-channel environment
- Utilise your deep understanding of digital content principles, user interface design patterns
- Use analytics and customer insights to help identify optimisations that will improve customer experience and content quality.
- Make content recommendations based on user-testing, SEO research, content audits and inputs from cross-functional teams.
- Translate user and business requirements into compelling experiences.
- Support inclusive content design principles and accessible experiences for everyone.
- Synthesising complex systems into coherent, concise, and compelling interface copy.

Content quality management:

- Ensure all content is accurate and in line with Bupa voice and tone, brand and design guidelines.
- Coach other team members on the end-to-end content creation process
- Ensure all content complies with relevant legislation and guidelines and adheres to Bupa’s tone of voice and digital writing style guidelines.
- Proofread and edit content developed by the Digital Content team
- Drive alignment and consistency across Sales and Service digital content, creating seamless digital experiences for prospective customers and members
- Conduct gap analysis and competitor analysis to continually optimise content performance.
- Alignment to tone of voice, language, and design system for current and future digital experiences.
- Support content system guides for digital assets to ensure the correct usage of content with a clear understanding of how to write content for them.
- Aligning to WCAG 2.1 AA content-related success criteria.

**You will bring**:

- 3+ years working in UX content strategy and/or product content design.
- Tertiary qualification in marketing, communications, writing, journalism, or a similar field.
- Strong background in using data and research to optimise content performance.
- A strong team player with sharp attention to detail, a high level of initiative, and strong organisational and time management skills.
- Enterprise CMS Production (Sitecore, Adobe Experience Cloud) experiences.
- Strong knowledge of SEO, accessibility, and UX fundamentals.
- High-level grammar, editing, and copywriting skills.
- An ability to effectively communicate ideas and content decisions to stakeholders at all levels of the organisation.
- Have a curiosity to understand health insurance business drivers and customer needs.
- Content quality review with the ability to provide clear, constructive feedback to project teams
- Working with a growth mindset leveraging Design thinking & HCD methodologies
- Experience or certification working in an agile delivery environment

**What’s in it for you?**

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.

Other benefits include discounts on health insurance, as well as access to our new global wellbeing program, Viva. Viva has been designed to help you to live a healthy and happy life. It encompasses a comprehensive health and wellbeing pro


  • Content Designer

    4 weeks ago


    Melbourne, Australia Aquent Full time

    Content Designer with UX focus 3 month contract with view to extend Melbourne based hybrid role   Working with one of Australia’s largest enterprise organisations, you will have the chance to work closely with research and design teams to deliver excellent content that supports our client’s digital product experiences. In conjunction with engineering,...

  • Content Designer

    2 days ago


    Melbourne, Australia Origin Energy Full time

    6 month contract - Lead the content strategy across our online journeys with a focus on business customers - Melbourne based **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer...

  • Content Designer

    18 hours ago


    Melbourne, Australia Origin Energy Full time

    Help Origin's Future Energy team accelerate our renewable energy strategy - Develop content and marketing collateral for Origin Loop VPP suite of products - 12-month contracting opportunity | Hybrid | Melbourne-based based **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together...

  • Lead Content Design

    3 weeks ago


    Melbourne, Australia Bupa Full time

    **Help transform the health of millions of people!** If you’re into solving complex problems, creating seamless and personalised customer journeys, and are passionate about health, we’d love to hear from you! You could be part of the team working to transform the health of Bupa customers. The bigger the challenge, the greater the reward - with a...


  • Melbourne, Australia Australia and New Zealand Banking Group Limited (ANZ) Full time

    Intranet Content Designer/Writer Intranet Content Designer/Writer Req ID: Department: Strategic Communications - Enablement Communicatio Division: Communications & Public Affairs Location: Melburne About the roleAt ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving the financial wellbeing and...


  • Melbourne, Australia Hudson Australia Full time

    **_Are you a talented and customer-focused Content Designer who has a passion for creating compelling content? _** **_Do you pride yourself on your strong written and verbal communication skills and ability to adapt online and written content to align with style, tone, readability and accessibility standards? _** **_Are you looking for a fast-paced role...


  • Melbourne, Australia Canva Full time

    **Canva’s Commitment and Mission - At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite...


  • Melbourne, Australia ANZ Banking Group Full time

    **Req ID**: 39650 **Department**: Strategic Communications - Enablement Communicatio **Division**: Communications & Public Affairs **Location**: Melbourne About the role ANZ is in the middle of delivering a new global intranet that will set the tone for a new and improved digital employee experience that reflects our culture, brings together islands of...


  • Melbourne, Australia Chandler Macleod Full time

    **Location** *** - Melbourne, Victoria**Category** *** - Sales & Marketing**Salary** - $55.24 AUD - $55.24 AUD Hourly**Posted** - 09-Aug-2023**Work type** - Contract**Contact** - John Todd**Reference** - BH-149311Our **Federal Government** client is seeking to engage an **APS5 Content Design & Insight Officer** for a **12 month contract** with potential...


  • Melbourne, Australia HOBAN Recruitment Full time

    **About Our Client**: Our client is a dynamic and forward-thinking federal agency that is committed to improving the lives of individuals across Australia. With a strong focus on inclusivity and empowerment, they are at the forefront of pioneering initiatives that enable people to achieve their goals and aspirations. Join their impactful team and contribute...

  • Content Creator

    2 days ago


    Melbourne, Australia Creative Natives Full time

    **CALLING ALL CONTENT CREATORS!** - Do you have a passion for all things creative? - Have you looked at some of the fun ads around social media and thought "hmm, I can do that"? - Has it ever crossed your mind how you could start a Youtube channel or TikTok account with all the ideas you've stored? - Well lucky for you because Creative Natives works with a...

  • UX Design

    1 week ago


    Melbourne, Australia Talent International Full time

    australia melbourne contract negotiable- Initial 3 month contract + possible extension - Footscray location - Government agency This Government agency is seeking a UX Designer to craft content that helps new and existing users. **Responsibilities**: - Craft clear instructional content for website forms, mobile apps, and other digital products - Advocate...

  • Designer

    2 days ago


    Melbourne, Australia RMIT University Full time

    Overview: - Full-time, 1 Year Fixed Term position - Salary Level HEW 7 + 17% Superannuation and Flexible Working Arrangements - Based at the Melbourne CBD campus, and hybrid ways of working About You You will contribute to the success of the RMIT and its strategic priorities by creating design assets and templates for RMIT’s communication channels and...


  • Melbourne, Australia Just Digital People Full time

    Property, Lifestyle, Technology - A true hybrid working environment - 4.5-day work week **Your new company** A PR, communications and creative agency that aims to deliver impactful campaigns across Australia’s technology, lifestyle and property industries. They spread across paid, shared, owned and earned channels through strategic content marketing,...


  • Melbourne, Australia Bespoke Career Management Full time

    **Sector**:Business Support - **Job Ref**:60952 **About this role**: Come and join a top-tier architecture practice well-known for their elegant and functional solutions. This team has designed some of Australia’s most iconic buildings! An opportunity has arisen for a Digital Marketing Coordinator to join the wider Clients & Communications Team. You will...

  • Game Designer

    3 weeks ago


    Melbourne, Victoria, Australia Electronic Arts Full time

    Game Designer Location - MelbourneElectronic Arts' Firemonkeys Studio in Melbourne, Australia is highly regarded throughout the industry as a leading mobile game studio. We release new meaningful updates on a regular basis for The Sims FreePlay.We are looking for an experienced Game Designer II to work on site to help design and implement new content and...


  • Melbourne, Australia Bupa Full time

    **Be at the heart of our brave new digital world!** We thrive on cross-functional team collaboration, we embrace experimenting, and we work with progressive methods and tools. This includes leveraging agile ways of working and keeping human-centered design thinking the focus of everything we do. This means you’ll be at the heart of finding better ways to...

  • Head of Content

    2 days ago


    Melbourne, Australia NAB - National Australia Bank Full time

    **Work type**: Permanent Full time **Location**: VIC- Melbourne CBD **It’s more than a career at NAB. It’s about more opportunity, more moments to make a difference and more focus on you.** Your job is just one part of your life. When you bring your ideas, energy, and hunger for growth to us, you’ll be recognised and rewarded for your contribution in...


  • Melbourne, Australia Talent International Full time

    australia melbourne contract negotiable**Talent International** is searching for an experienced **Instructional Designer** to join our industry leading **Commercial Client.** - **Initial 9 month daily rate contract plus potential extensions**: - **Experience using Articulate 360 is required**: - **Rates are flexible depending on experience** **Essential...


  • Melbourne, Australia AGL Energy Full time

    Join the change. Together, we’ll make history. As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as...