Marketing and Content Writer

3 weeks ago

Melbourne, Australia IDP Education Ltd Full time

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_ _core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- IDP Connect is a division of IDP Education, global leaders in student marketing and recruitment._
- Working with institutions as true partners, IDP Connect understands and enhances our clients’ capabilities with the transformative power of data, insights and engaged student communities._
- With an entrepreneurial mindset and focus on innovation, IDP Connect creates digital products in collaboration with students that connect them with the right institutions. It also offers a one-stop-shop of services for institutions - including in-country promotion, student placement, and onshore arrival services - enabling them to reach their global recruitment ambitions._
- Currently undergoing an exciting period of growth and product development, IDP Connect is truly embedded in our key markets. We provide access to in-country knowledge and insight from 30+ international student recruitment markets, as well as an annual student audience of 98 million across our digital platforms. Our exclusive real-time data provides institutions with actionable insights to inform their marketing and recruitment strategies._
- Together with its partners, IDP Connect plays a vital role in global higher education, building on the trust and connections it has with students throughout the world._

**POSITION PURPOSE**

**WHAT YOU WILL DO**:

- Write engaging and authoritative thought leadership content based on our wealth of data, research, and insights
- Copywrite and edit marketing collateral across print, digital and social channels to support commercial and leadership teams
- Work collaboratively with marketing, content, and design teams to ensure brand consistency
- Lead on researching and writing our calendar of country market reports
- Write blogs and conduct interviews for Q&A articles and case studies
- Understand our key brand pillars and translate them into engaging written content
- Seek opportunities for engagement with key stakeholders and sector organisations
- Write copy for events and webinars, including our own and those we sponsor/attend
- Contribute to our internal communications strategy

**YOU ARE SOMEONE WITH**:

- Excellent verbal and written communication skills
- Editorial experience and a skilled writer of both long and short form content, from white papers and reports to blogs and marketing copy for sales decks and social
- Experience in a content, communications or in a marketing and brand role
- A passion for data analysis and capability to analyse and communicate data trends in thoughtful and engaging ways
- Methodical, analytical, and excellent problem-solving skills
- Ability to work effectively across departments to tight deadlines
- Passion for writing and the ability to tailor messages for multiple audiences to produce effective campaign communications
- Great ideas and aren’t afraid to challenge things to get the best result
- Write engaging and authoritative thought leadership content based on our wealth of data, research and insight we hold on prospective students
- Copywrite and edit marketing collateral to support commercial and leadership teams
- Work collaboratively with marketing, content and design teams to ensure brand consistency
- Lead on researching and writing our calendar of country market reports
- Blog writing
- Understand our key brand pillars and translating them into engaging written content.
- Seek opportunities for engagement with key stakeholders and sector organisations
- Write copy for events, including our own and those we sponsor/attend
- Contribute to our internal communications strategy

**YOU ARE SOMEONE WITH**:

- Excellent verbal and written communication skills
- Editorial experience and a skilled writer of both long and short form content, from white papers and reports to blogs to marketing copy for sales decks and social.
- Experience in a content, reporting/communications or in a marketing and brand role.
- A passion for data analysis and capability to analyse and communicate data trends in thoughtful and engaging ways.
- Methodical, analytical and excellent problem-solving skills
- Ability to work effectively across departments to tight deadlines
- Passion for writing and the ability to tailor messages for multiple audiences to produce effective campaign communications.
- Great ideas and aren’t afraid to challenge things to get the best result

**HOW TO APPLY**

We encourage you to apply, even if you feel you do not meet all the criteria, but have relevant skills, experience and capability that will enhance the role.

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