PR & Brand Lead

2 weeks ago


Frenchs Forest, Australia Direct Group Full time

Are you a dynamic PR/communications professional who lives and breathes brand storytelling? Here's your chance to shape the narrative of Australia's leading shopping destination.

About the Role

As our PR & Brand Lead, you'll be the architect of TVSN's brand presence, crafting compelling stories that captivate media attention and consumer imagination. This is more than just a PR role – it's an opportunity to revolutionize how Australians perceive and engage with retail entertainment and V-commerce.

What You'll Do

  • Drive high-impact earned media campaigns that showcase our unique market position
  • Cultivate relationships with key media contacts and social influencers
  • Create scroll-stopping content across multiple channels
  • Lead strategic influencer partnerships to reach new audiences
  • Design and execute unforgettable brand experience events
  • Collaborate with merchandising teams to amplify product launches
  • Project manage press events and immersive brand activations

What You'll Bring

  • 3+ years of experience in a similar PR/Brand role
  • Proven event management expertise
  • Outstanding written and verbal communication skills
  • A creative mindset with an eye for compelling narratives
  • Strong relationship-building abilities
  • Experience in influencer partnership management
  • Exceptional project management capabilities

The Ideal Candidate

You're an energetic professional who thrives in a fast-paced environment. You're both strategic and hands-on, with the ability to switch between big-picture thinking and detailed execution. Most importantly, you're passionate about creating memorable brand experiences that resonate with audiences.

WHY JOIN US?

This role is more than just a job – it's an opportunity to:

  • Work with a fun-loving team
  • Make a real impact on our customers and our business
  • Enjoy AMAZING product discounts across the Group 
  • On-site café 
  • Free On-site parking
  • Free flu vaccines

Join us at TVSN and become part of a fun team who love what we do

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.


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