Brand Storyteller

As a key member of the Direct Group team, you will play a pivotal role in shaping the narrative of our leading shopping destination.

About the Role

The PR & Brand Lead will be responsible for crafting compelling stories that captivate media attention and consumer imagination. This is a unique opportunity to revolutionize how Australians perceive and engage with retail entertainment and V-commerce.

Key Responsibilities

• Develop and execute high-impact earned media campaigns that showcase our unique market position
• Cultivate relationships with key media contacts and social influencers
• Create engaging content across multiple channels
• Lead strategic influencer partnerships to reach new audiences
• Design and execute unforgettable brand experience events
• Collaborate with merchandising teams to amplify product launches
• Project manage press events and immersive brand activations

Requirements

• 3+ years of experience in a similar PR/Brand role
• Proven event management expertise
• Outstanding written and verbal communication skills
• A creative mindset with an eye for compelling narratives
• Strong relationship-building abilities
• Experience in influencer partnership management
• Exceptional project management capabilities

Why Work with Us?

• Work with a fun-loving team
• Make a real impact on our customers and our business
• Enjoy AMAZING product discounts across the Group
• On-site café
• Free On-site parking
• Free flu vaccines

We are looking for a talented professional who thrives in a fast-paced environment. If you have a passion for creating memorable brand experiences that resonate with audiences, we encourage you to apply.