Marketing Strategy Lead

1 month ago

Frenchs Forest, New South Wales, Australia Direct Group Full time
Job Overview

We are seeking a highly motivated Marketing Campaign Manager to drive the success of our marketing efforts in collaboration with the Chief Marketing Officer.

About the Role
  • This pivotal role oversees all campaigns and marketing activities, including monthly print, brand, and ATL marketing initiatives.
  • You will be responsible for managing customer events, overseeing our License to Shop loyalty program and Concierge Club, as well as the social media delivery of campaign and ATL relevant content.
Your Responsibilities
  • E nsure that TVSN's brand personality and identity is consistently portrayed across all touchpoints and channels.
  • Work with the Chief Marketing Officer and Digital Marketing Manager to develop campaign strategies aligned with the overall marketing and business objectives.
  • Manage the Marketing Calendar, ensuring a balance between strategic and tactical initiatives and alignment with Merchandising priorities.
  • Lead the planning and creative development process for all marketing campaigns and tactical initiatives, ensuring clear objectives, timelines, and resources are allocated and kept in budget.
  • Manage the creation and distribution of print materials, such as shoppers' guides and catalogues, in collaboration with internal teams and external vendors.
  • Monitor campaign performance and make data-driven recommendations and insights.
  • Manage the day-to-day relationships between external channels to maximise cross-promotional opportunities.
  • Lead and mentor the Marketing team with all activities.
What You'll Bring to the Role
  • 3+ years' experience in similar roles working in retail.
  • A customer-first mindset that puts our audience at the centre of everything you do.
  • A collaborative spirit and the ability to thrive in a team environment.
  • Event Management experience.
  • Strong communication skills that make complex ideas simple and compelling.
  • Stellar time management skills to juggle multiple projects with ease.
  • Ability to work in a fast-paced environment, working to deadlines, handling a broad range of projects.
  • Experience leading and mentoring a team to succeed.
  • Marketing qualifications.
Why Join Us?

This role is more than just a job – it's an opportunity to:

  • Work with a fun-loving team and support them to succeed.
  • Make a real impact on our customers and our business.
  • Enjoy AMAZING product discounts across the Group.
  • On-site café.
  • Free On-site parking.
  • Free flu vaccines.

$90,000 - $110,000 per annum based on experience, plus benefits.

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