Brand Storyteller

4 weeks ago

Frenchs Forest, New South Wales, Australia Direct Group Full time

As a key member of the Direct Group team, you will play a pivotal role in shaping the narrative of our leading shopping destination.

About the Role

The PR & Brand Lead will be responsible for crafting compelling stories that captivate media attention and consumer imagination, driving high-impact earned media campaigns and cultivating relationships with key media contacts and social influencers.

Key Responsibilities

  • Develop and execute strategic communications plans to showcase our unique market position
  • Collaborate with merchandising teams to amplify product launches and design unforgettable brand experience events
  • Project manage press events and immersive brand activations, ensuring seamless execution and maximum impact

Requirements

  • 3+ years of experience in a similar PR/Brand role, with a proven track record of success in the retail market
  • Outstanding written and verbal communication skills, with the ability to craft compelling narratives and build strong relationships
  • Exceptional project management capabilities, with the ability to switch between big-picture thinking and detailed execution

Why Direct Group?

  • Work with a fun-loving team who are passionate about creating memorable brand experiences
  • Enjoy amazing product discounts across the Group and a range of employee benefits

Apply now to become part of a dynamic team who are shaping the future of retail entertainment and V-commerce.

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