Performance Manager
4 months ago
Job Description
The performance manager role will support the Coles 360 partnerships team to ensure online performance is driving incremental revenue. The ideal candidate should have a proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies in Australia. Experience in ecommerce media and sponsored search are a plus.
Planning of supplier investment strategies Identifying untapped market segments or opportunities for increased reach and revenue. Support the Coles 360 measurement suite, to provide transparent and comprehensive reports on campaign performance. Foster strong relationships with both Partnership Team and Advertisers developing campaign goals & strategies that align with their objectives. Adjusting bids & auction performance in real-time to capitalise on emerging opportunities or mitigate underperforming areas. Define clear performance objectives and key performance indicators (KPIs) for each campaign. Aligning bidding strategy with these objectives. Generate revenue and strive to exceed target quota. Utilise existing networks & intelligence tools to identify & contact prospective brand and agency contacts Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships Dissect each brand organisation to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship Own a room (even virtually) – present dynamically and instill confidence to challenge our suppliers in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term Communicate with category managers regarding “VIP” account outreach, pipeline, messaging + SKU prioritization Track outreach & sales activity pipeline using CRM tool, SalesforceQualifications
2+ years’ experience in advertising or media sales In-depth understanding of digital & performance marketing, Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledge Proficiency in data analytics. Experience with web analytics tools, such as Google Analytics / Adobe Analytics, and ideally a Retail Media centric platform such as CitrusAd, Criteo, Pacvue. Strong understanding of CPG environment either through direct sales experience or similar exposure BA/BS degree in marketing, business or related field Proficient in Microsoft suite products Efficient time management skills – able to sustain timeline management and campaign deliverables Experience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quickly-
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