Brand Activation Specialist

2 months ago

Melbourne, Australia adidas Full time

Purpose & Overall Relevance for the Organization:

 

Reporting to the Senior Manager, Brand Communications, PR & Media, the Brand Activation Specialist is an exciting opportunity to join the adidas Pacific Brand Communications team.

The Brand Activation Specialist will work to positively develop the adidas brand image and achieve commercial KPIs through a holistic range of marketing strategies; including ATL/BTL marketing, paid media execution, PR, events, social and internal communications.

This is an exciting opportunity to take the next step in your marketing career with a global leader the sporting goods industry.

 

Key Responsibilities:

 

· Support Brand Communication strategies and execution for adidas Pacific, including key category areas of Brand, Running, Football, Training, Outdoor and Originals.

Support in the planning and execution of paid media campaigns, including asset localization, media buying and agency communications.

· Ensure Category and Brand Plan executional excellence, monitor, and report on performance against the Brand and Business KPIs.

· Assist in all aspects of the day-to-day operations of the Brand Communications department, including product ordering and invoice management.

· Drive the local market seeding strategy in collaboration with Sports Marketing, ensuring social and media reach of key product campaigns.

· Support market analysis including, but not limited to, competitor, consumer and category trends.

· Work closely with the Sports Marketing, Digital Activation and Omni Channel activation teams to deliver holistic marketing strategies.

 

Key Relationships:

 

· adidas Pacific Brand (Communications, CTC, Omni, Sports Marketing, Digital)

· adidas Pacific Customer Service

· adidas Pacific e-Commerce and Retail

· adidas Emerging Markets

· Advertising, Media and Events agencies

 

Knowledge, Skills and Abilities:

 

· Passion for sports

· Positive attitude and ability to adapt through changing conditions

· Understanding of the paid media landscape

· Ability to collaborate and work in a faced paced team environment

· Comfortable with systems, data and analytics

· Strong presentation and communication skills

· Effective time management skills

· Working cross-functionally in a diverse team

· Strong interpersonal skills (e.g. relationship management, facilitation, etc.)

· Basic MS Office skills

 

Requisite Education and Experience / Minimum Qualifications:

 

· University degree, preferably in marketing/business/communications

· Marketing experience: 2+ years

· Fluent in English


 

What’s on offer?

The successful candidate will receive a competitive base salary, and a range of adidas employee benefits, which may include:

  • Bonus & Perks – Enjoy performance incentives and recognition for your hard work.
  • Product Discounts  – Enjoy generous discounts across all adidas merchandise.
  • Hybrid Work Options – 3 days in the office/2 day remote.
  • Flexible Work Hours.
  • Fitness – Annual gym membership.
  • Wellbeing – We invest in your mental health and wellbeing through training and access to the Employee Assistance Programs.
  • Parental Benefits – thought-out benefits for both Mum and Dad.
  • People and Culture - Employee Engagement Events throughout the year. 

 

________________________________________________________________________________


About adidas

 

Profile - adidas Group (adidas-group.com)

 


adidas Pacific HQ is in a brand-new built, modern, and vibrant space nestled in the heart of Melbourne's iconic sporting precinct at 65 Dover Street, Cremorne. 

At our Head Office location, we're proud to offer a state-of-the-art work environment that champions innovation and collaboration. 
Embracing a hybrid work model, we're providing the flexibility of on-site and remote work, ensuring a balanced approach to productivity and well-being for all our valued employees.
 

______________________________________________________________________________

 

Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check

 

Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.

 

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