Brand Specialist

3 weeks ago

Melbourne, Australia Recruitment Alternative Full time

**A leading, well-established global brand**:

- **Proudly 100% Australian Owned & Operated Company**:

- **Diverse and varied role**

**About the Role**

Our client is seeking a passionate and creative
**Brand Specialist **to join their amazing Marketing Team at a rapid time of growth and opportunity.

Reporting directly to the Marketing Manager, as a Brand Specialist, you will play a pivotal role in elevating brand presence, driving brand strategy and enhancing market reputation through the development and execution of integrated brand campaigns both nationally and internationally, ensuring all content is on brand, and resonates with current and potential customers.

Working closely with the wider marketing team, you will be required to create and coordinate content, draft reports, track results, and liaise with the sales and graphics team to provide support on all brand and marketing strategies.

**What’s great about this role**:

- Dynamic and innovative team - supportive culture
- Newly created role
- National and Global Marketing
- Entrepreneurial and marketing leading products

**Duties**:

- Brand and campaign execution across all brands - print, digital, events, PR
- Develop and implement comprehensive brand strategies to reinforce the brand position in the market.
- Execute strategic go-to-market plans for new products (nationally and internationally)
- Copywriting for press releases, catalogue, product and magazines
- Liaise with and unearthing brand advocates and bloggers including product seeding
- Conduct in-depth market research to identify new opportunities and industry trends.
- Plan and execute targeted promotional campaigns, advertising and new marketing ideas.

**Skills and Experience**:

- Minimum 2 years in a similar role
- A Tertiary Qualification in Marketing or relevant discipline
- Experience using Shopify, Klaviyo and Trello (highly regarded)
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Proven project management skills
- Excellent communication skills (verbal and written)
- Strong attention to detail with analysis and researching skills
- Ability to prioritise, multitask and adapt to changing working demands
- Professional work ethic with an ability to work as an integral member of a team and autonomously.

***

**How to apply**

**Job ID**:
KM12200

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