Campaign & Brand Marketing Specialist

2 weeks ago

Melbourne, Australia Betfair Full time

We are on the hunt for a super star media planner and brand whizz, to join our in-house brand and media team, in the role of **Campaign & Brand Marketing Specialist**. Driving our paid media partnerships, acquiring new customers and building awareness of the Betfair brand. Your new role will also provide you with loads of personal growth opportunities, an incredible workplace culture and the opportunity to get stuck into amazing projects.

We have a team full of passionate, energetic people. We are a strong data-driven business; using innovative marketing technology, to service a sophisticated customer base. Offering a different way for punters to engage with racing and sport We live and breathe innovation, sport and advanced thinking in our ‘every day’. We work on incredible projects that will stretch and challenge you. Yes, work can be that good

**Requirements**:
**What we are looking for**:

- Someone who loves driving strong media value from exceptional relationships with media partners.
- A creative thinker who can develop campaign briefs that will speak to and engage savvy Australian punters.
- A driven individual who’s excited to support revenue growth and customer acquisition.
- Someone who has a passion for engaging and developing strong relationships with teams across the business.

**With great progression, career development opportunities and the chance to work in an exciting fast paced industry, a normal day in the role of the Campaign& Brand Marketing Specialist includes**:

- Developing and managing marketing campaigns from inception through to delivery and post campaign review. Including briefing external media partners and internal creative teams.
- Supporting the Betfair brand - ensuring all messaging and communication align with Betfair brand guidelines and regulatory requirements.
- Leading comms planning for brand, acquisition, product launches and customer retention campaigns.
- Working closely with in-house creative and digital media specialists, to ensure high performance delivery of campaigns and marketing activity.
- Using market and customer insights to inform paid and earned media planning.
- Work with the digital media specialists to monitor campaign metrics to report on effectiveness against objectives.
- Mange budgets and relationships with media partnerships across traditional and digital buys.
- Work with content marketing team to grow Betfair community, customer education and experience.

**But there is a catch. To be in the running for this great role, you should have**:

- Previous experience in supporting delivery of ATL and BTL marketing campaigns.
- Experience with media planning and activation, either at an agency or within a client marketing team.
- A relevant tertiary qualification in Marketing, Business and/or Advertising.
- The ability to problem-solve and contribute to brand planning.
- Demonstrated time management skills, including the ability to prioritise tasks and to meet deadlines.
- Proficient copywriting and editing skills.
- Experience with Microsoft Office suite as well as project management workflow platforms (e.g. Asana, Monday, Trello).
- Excellent attention to detail & written and verbal communication skills.
- You have a positive ‘can do’ attitude.
- Experience developing and nurturing partnerships and internal cross-functional relationships.
- You don’t have to love sport - but it helps

**Benefits**

**Sound like you’d be a good fit? Well check out what we provide our passionate people**:

- An organisation that truly (yes really) values it’s people with a vibrant and engaging culture
- Unbelievable employee benefits like REAL coffee, volunteer and study leave, social events, team office drinks, free breakfast and loads more
- A focus on personal and professional development opportunities
- A workplace that offers health and wellbeing initiatives

**Interested?

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