See more Collapse

Senior Manager Group Audience Insights

1 month ago

North Sydney, Australia Fairfax Media. Full time

Company Description

Are you a strategic thinker with proven success supporting marketing teams to drive customer growth?

A career defining role and rare opportunity of this calibre.

Company Description 

Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.

Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Job Description

Role Overview

This role is in the Group Audience Insights team within Nine’s Group Marketing organisation with a purpose of driving audience growth across Nine’s key verticals of TV, Publishing and Audio.

Group Audience Insights exists to fuel insight-led audience growth, underpinning decision making across Marketing, Content and Product stakeholders.

Nine’s Group Audience Insights is a team of 9 multi-disciplinary insights professionals including qualitative and quantitative researchers, research operations and data visualisation; providing consultative services in addition to the management of audience insights infrastructure and tooling for the business; such as audience panels, data collection and analysis software and knowledge platforms.

Role responsibilities

Lead the design, conduct and delivery of quantitative research studies to underpin insight-led decision making across Nine’s marketing, digital product, editorial and programming teams to deliver audience growth for our TV, Publishing and Audio businesses.

● End to end quantitative research, delivering to a diverse range of stakeholders to support decision making, with studies predominantly conducted in-house using Nine’s audience panels, site/app intercept surveys, customer lists and external panel samples, as required.

● This is a senior role requiring people leadership, motivation, mentoring and coaching across our range of researchers, analysts and ops executives. Two direct reports - Senior Research Executive and Data Visualisation Executive.

● Manage and continue to enhance Nine’s program of Group Brand Tracking. Continue to enhance Nine’s program of CX / Lifecycle insights.

● Take a day-to-day hands-on approach across all aspects of quantitative research conduct, analysis of existing data sources, data integration and data visualisation; working closely with our in-house Research Ops team for survey scripting and DP and leading our data integration and dashboarding function.

● Play a key role, in delivering value from our insights infrastructure and tooling and strategising future development and enhancement for the audience insights function.

● As a senior member of the Group Audience Insights team, the Senior Manager plays a key role in team strategy, future vision and the mentoring of junior team members

Qualifications

Necessary qualifications, experience & skills

● Demonstrated ability to design and deliver quantitative research studies with actionability

● Deep understanding across a breadth of best practice consumer and market insight techniques , with the ability to clearly distill data into actionable insights for the business 

● Expertise in using analysis software such as SPSS or Q and ability to conduct statistical analysis such as Key Driver Analysis, Factor Analysis and Cluster Analysis .

● Significant practical experience in strategic insights/audience research/consumer research

● Relevant degree in marketing, communications, psychology or similar

Advantageous

● Exposure to / experience integrating primary research datasets with other 1st or 3rd party data to generate and deliver valuable insight

● Exposure to Qualtrics  Data visualisation using dashboarding platforms such as Tableau, Data Studio, Qualtrics or Displayr

Additional Information

Life at Nine : 

Nine is a people business. Being part of the team means you’ll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:

Up to 16 weeks paid primary carer’s parental leave Career development and quality training Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym Discounts on products and services with corporate partners

Our Commitment to Diversity and Inclusion:

At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

#LI-Hybrid

We have other current jobs related to this field that you can find below

  • Research Executive Audience Insights

    3 months ago

    North Sydney, Australia Fairfax Media. Full time

    Company Description Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital. Nine’s assets...

  • Audience Insights Coordinator

    3 weeks ago

    Sydney, Australia Seven West Media Full time

    **About the Seven Network** The Seven Network is part of Seven West Media (ASX: SWM), one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing and digital. The Seven Network alone reaches about 17 million people a month. **Be part of the story** Are you ready to dive...

  • Senior Insights Manager

    3 months ago

    Sydney, Australia Onset Group Full time

    Job Description Are you ready to shape the future of shopper insights and drive transformative strategies for major suppliers and retailers across ANZ? As a Senior Insights Manager, you'll play a pivotal role in sculpting the landscape of shopper behavior, leveraging your commercial acumen, project leadership and actionable insights to drive client...

  • Insights Lead

    3 weeks ago

    Sydney, Australia Ipsos Full time

    Do you have experience and passion for utilising digital audience and behavioural data to deliver meaningful insights to clients? - Are you relentlessly curious about how people behave and the implications of this? - Do you want to develop your career in one of the world’s largest social and market research agencies? **If you answered YES to the questions...

  • Audience Research Manager

    3 weeks ago

    Sydney, Australia SBS Full time

    **About Us** SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society. **The Department** The Audience Data & Insights Team, forms part of the Corporate Strategy Division. The team...

  • Marketing / Insights Analyst

    2 weeks ago

    Sydney, New South Wales, Australia Talent Insights Group Full time

    Marketing / Insights Analyst ( SQL / Tableau / Teradata )Sydney (hybrid working)Retail$110k-125k package plus 5% bonusMarketing / Insights Analyst ( SQL / Tableau / Teradata ) is required to join a household Retail Client in the heart of Sydney.This is an exciting opportunity to be a part of something huge: designing, building and analysing targeted and...

  • Digital Audience Manager

    4 weeks ago

    Sydney, Australia The National Film and Sound Archive (NFSA) Full time

    Posted: 30/03/2023- Closing Date: 16/04/2023- Salary: $107,660.00 - $115,154.00- Job Type: Contract- Location: Canberra or Sydney- Job Category: Arts, Culture,Communication,Media, MarketingAre you a digital customer experience (CX) champion? This position can be located at the NFSA in Sydney (Pyrmont) or Canberra (Acton). Contract is for 18 months with a...

  • Strategic Insights Lead

    3 days ago

    North Sydney, Australia Nine Full time

    **Company Description** Nine is Australia’s largest locally owned media company - the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital. Our Purpose: We shape...

  • Manager, Enterprise Risk Insights

    2 weeks ago

    Sydney, New South Wales, Australia Westpac Group Full time

    Max Term to May 202- Sydney CBDHow will I help?In this role as Manager, Enterprise Risk Insights, you'll provide specialist portfolio and delivery skills to meet Operational Risk & Enterprise Risk Insights' oversight, insight and control responsibilities for delivery of Enterprise Risk insights.This role supports Group-wide 2nd Line challenge, oversight and...

  • Content Insights Analyst

    1 month ago

    North Ryde, Australia Foxtel Group Full time

    **Content Insights Analyst** **Location**: North Ryde **_ Our Team.._** **_ You’ll get to work on a wide range of exciting projects that guide key decision making and make a real difference in driving the performance of the Content division and wider business. You will be asked to:_** - Manage the ongoing production of audience measurement including...

  • Senior Insights Manager

    2 weeks ago

    Sydney, New South Wales, Australia Colgate-Palmolive Full time

    No Relocation Assistance Offered # Sydney, New South Wales, Australia Job Summary : We are looking for a Senior Consumer & Insights brand manager to gather, analyse, interpret data and insights to inform business decisions, strategies, marketing campaigns, product development and other key initiatives. Main Responsibilities : In this role you will:...

  • Senior Insights Manager

    4 weeks ago

    Sydney, Australia Colgate-Palmolive Full time

    No Relocation Assistance Offered # 160220 - Sydney, New South Wales, Australia Job Summary :  We are looking for a Senior Consumer & Insights brand manager to gather, analyse, interpret data and insights to inform business decisions, strategies, marketing campaigns, product development and other key initiatives. Main Responsibilities :  In...

  • Content Insights Analyst

    1 month ago

    North Ryde, Australia Foxtel Group Full time

    Content Insights Analyst Location: North Ryde Our Team.. Reporting to the Content Insights Manager, this role will be responsible for providing relevant, timely and accurate audience data used by the business to inform content-related decisions across the business to drive improved business performance. The candidate must be quantitative analysis...

  • Audience Analyst

    3 days ago

    Sydney, New South Wales, Australia News Corp Australia Full time

    What's the role?Reporting to the Head of Audience, support audience insights & analytics for and other ad supported lifestyle sites Using a suite of data analytics tools and resources, uncover a deep strategic understanding of audience behaviour on the and other ad supported sites and apps to drive competitive advantage today and for future. Develop...

  • Insights & Research Analyst - Not-for-profit

    2 weeks ago

    Sydney, Australia Resources Group AU Full time

    Community-owned radio stations reflect Australia's open, strong, and vibrant culture, and over 6 million people tune in each week to listen. These stations play a vital role in providing platforms for communities that aren't adequately represented in mainstream media - First Nations people, ethnic communities, religious groups, people living with...

  • Digital Audience Manager

    2 weeks ago

    Sydney, New South Wales, Australia The National Film and Sound Archive (NFSA) Full time

    Posted: 30/03/2023- Closing Date: 16/04/2023- Salary: $107, $115, Job Type: Contract- Location: Canberra or Sydney- Job Category: Arts, Culture,Communication,Media, MarketingAre you a digital customer experience (CX) champion?This position can be located at the NFSA in Sydney (Pyrmont) or Canberra (Acton). Contract is for 18 months with a possible 18-month...

  • Marketing Specialist, National Audiences

    2 weeks ago

    Sydney, New South Wales, Australia The National Film and Sound Archive (NFSA) Full time

    Posted: 23/02/2023- Closing Date: 14/03/2023- Salary: $85, $95, Job Type: Contract- Location: Sydney- Job Category: Arts, Culture,Communication,Media, MarketingThe National Film and Sound Archive of Australia (NFSA) is Australia's audiovisual cultural institution. The NFSA collection includes over 4 million items including films, television and radio...

  • Content Insights Analyst

    2 weeks ago

    North Ryde, New South Wales, Australia Foxtel Group Full time

    Content Insights AnalystLocation: North Ryde_ Our Team.__ You'll get to work on a wide range of exciting projects that guide key decision making and make a real difference in driving the performance of the Content division and wider business.You will be asked to:_ Manage the ongoing production of audience measurement including tasks such as maintenance of...

  • Strategic Insights Lead

    2 weeks ago

    North Sydney Council, Australia Nine Full time

    Company DescriptionNine is Australia's largest locally owned media company - the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.Our Purpose: We shape culture by...

  • Senior Insights Manager

    2 weeks ago

    Sydney, New South Wales, Australia Colgate Full time

    Job Title: Senior Insights ManagerWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate,...