Audience Analyst

4 days ago

Sydney, New South Wales, Australia News Corp Australia Full time

What's the role?

Reporting to the Head of Audience, support audience insights & analytics for and other ad supported lifestyle sites

  • Using a suite of data analytics tools and resources, uncover a deep strategic understanding of audience behaviour on the and other ad supported sites and apps to drive competitive advantage today and for future.
  • Develop insights and reporting that enables the Product, Design, Content, Marketing and Sales teams to understand audience acquisition and engagement drivers and optimise the performance of product features, content, marketing and sales activities
  • Develop and refine 's target audience strategy providing the business with an understanding of our current audience as well as audience growth opportunities.
  • Be a collaborative operational and strategic thinker that provides objectivity to inform better decision making across product, content, marketing, content, sales, technology, commercial, and operations by providing actionable audience analytics and insights.
  • Work with different business units to facilitate delivery of audience KPIs such that overall commercial objectives for the business are maximised.

Who are you?

  • 3-5 years' experience as a digital data/insights analyst
  • Proficiency with Excel (PivotTables, vlookup/hlookup, match/index, OLAP cubes etc) and PowerPoint
  • Experience with Adobe Analytics (Omniture) or other web analytics platforms (e.g. Google Analytics)
  • Experience with Tableau and SQL would be an advantage
  • Understanding of digital product and metrics
  • Ability to determine requirements, extract data, and analyse it to draw insights

Desirable

  • Experience of being part of a large consumer facing business (working for a media organisation a plus)
  • Digital media knowledge

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

  • Exclusively ours - Access to publications and products from across the News Corp family
  • Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
  • Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
  • Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
  • Financial wellbeing - Support on making the most of your money
  • Perks & discounts - Exclusive offers across a range of products and services
  • Giving back - Make a difference to our communities.
  • Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek.

Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

Category:

Finance, Strategy & Transformation

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.


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