Campaign Analyst, Visa Managed Services

6 months ago

Melbourne, Australia VISA Full time

Job Description And Responsibilities

Team Summary

Managed Services is part of Visa’s consultancy division, serving Visa's clients (including card issuers, acquirers, and merchants) and solving their strategic problems focused on improving performance and profitability.

In Australia, New Zealand and the South Pacific, Managed Services lead the efforts to help our clients deliver, execute and implement strategic projects. Our team champions a solution-first mindset and Human Centric Design methodologies to design and deploy leading class customer engagement and portfolio optimisation solutions for our clients. We deliver on objectives from a shared value agenda, effectively becoming the trusted delivery team for our clients and partners. Managed Services is a fast-growing area of the Visa business where our people are the product – and the priority.

What a Campaign Analyst does at Visa:

As a Campaign Analyst you will build, execute, and monitor complex marketing campaigns across the customer lifecycle. You will work closely with product owners, marketing managers and data analysts to support the delivery of key lifecycle management campaigns for one of our key issuing clients. Your role will be to build campaigns through developing segmentation models, managing A/B testing and using visualisation to help acquire and retain sticky main bank customers.

In this role you will also:

Collaborate with marketing and product teams to create data-driven campaigns that optimise prospects conversion Work closely with data analysts to understand campaign requirements and intricacies Execute campaigns and subsequently support the monitoring of success Explore our clients’ data infrastructure and systems, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories Summarise analysis on customer needs, product positioning, campaign performance and market trends in actionable and engaging business updates Bring to life key marketing insights to drive account penetration and upsell motions to improve engagement and retention Understand and communicate what drives performance and opportunities for marketing messaging Build feedback loops to highlight knowledge gaps and drive future analysis and research Document processes, key learnings and best practices in artefacts that can be reused across the client’s business.

Why this is important to Visa

This role will support a strategic and multi-dimensional client in Australia as a member of a new and growing team at Visa. This role will help to build the Visa Managed Services business in market, a scaling space that is in high demand from our clients.

If you are a trailblazer willing to challenge the status quo, this is the role for you. We need a analyst willing to expand their skillset and develop muscle for designing and delivering insights for our client.

Key competencies

Solution-mind set :Applying creative problem-solving techniques and championing a client-first approach to customer insights when opportunities and challenges arise to meet specific business objectives Active Contributor to Team Success : Actively participating as a member of a team to move the team toward the completion of goals. Makes suggestions for achieving team goals or performing team functions; provides necessary assistance to remove obstacles to help the team accomplish its goals Business Translator : Translates complex data challenges into well-defined insights, showcasing the impacts of marketing campaigns and enable the effective use of customer targeting. Ability to ‘think like a customer’ and show empathy to their experience is essential High-Impact Communication : Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions Building Strategic Work Relationships : Developing and using collaborative relationships to achieve work goals. Uses good interpersonal relationships by helping people feel valued, appreciated, and included in discussions (enhances self-esteem, empathizes, involves, discloses, supports).

Qualifications

5+ years related work experience in building and executing marketing campaigns using data-driven methodologies Proficiency in Data Analytics, Consulting or Marketing Analytics Proficiency in SQL is required Knowledge of the Unica marketing automation platform tool is preferred Experience in data visualisation is required, PowerBI is highly preferred Experience in other query language (e.g., SAS or Python) highly regarded  Advanced skills in Excel and PowerPoint and the ability to effectively communicate a story through data (visualisations, storytelling) Good communication skills  Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights Proactive self-starter, always on learner, team player and able to work in a virtual environment An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly Autonomy in managing stakeholders 

Projects you will be a part of:
This role will play a critical role in helping to build Visa Managed Services arm in market, a scaling space that is in high demand from our clients. This role will support the establishment of best practice to embed marketing and customer insights delivery as long-term role for Visa Australia and New Zealand for our clients. 

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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