Marketing Campaign Data Analyst, Visa Managed
2 weeks ago
**Company Description**
At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
**You're** an Individual. **We're** the team for you. **Together**, let's transform the way the world pays.
**Job Description** Team Summary**
Managed Services is part of Visa’s consultancy division, serving Visa's clients (including card issuers, acquirers, and merchants) and solving their strategic problems focused on improving performance and profitability.
In Australia, New Zealand and the South Pacific, Managed Services lead the efforts to help our clients deliver, execute and implement strategic projects. Our team champions a solution-first mindset and Human Centric Design methodologies to design and deploy leading class customer engagement and portfolio optimisation solutions for our clients. We deliver on objectives from a shared value agenda, effectively becoming the trusted delivery team for our clients and partners. Managed Services is a fast-growing area of the Visa business where our people are the product - and the priority.
**What a Campaign Data Analyst does at Visa**:
As the Campaign Data Analyst you will provide insights to support the full lifecycle of customer marketing design, creation, and delivery. You will work closely with the Delivery Lead, Marketing Manager and other Analysts to support the delivery of key lifecycle management campaigns for one of our key issuing clients. Your role will be to provide analytics, using visualisation and actionable insights to help acquire and retain sticky main bank customers.
In this role you will also:
- Explore our clients’ data infrastructure and systems, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
- Enable campaign execution stages from data segmentation to CRM execution via Unica (essential)
- Summarise analysis on customer needs, product positioning, campaign performance and market trends in actionable and engaging business updates
- Bring to life key marketing insights to drive account penetration and upsell motions to improve engagement and retention
- Understand and communicate what drives performance and opportunities for marketing messaging
- Collaborate with marketing to create data-driven campaigns that optimise prospects conversion
- Build feedback loops to highlight knowledge gaps and drive future analysis and research
- Document processes, key learnings and best practices in artefacts that can be reused across the client’s business.
**Why this is important to Visa**
This role will support a strategic and multi-dimensional client in Australia as a member of a new and growing team at Visa. This role will help to build the Visa Managed Services business in market, a scaling space that is in high demand from our clients.
If you are a trailblazer willing to challenge the status quo, this is the role for you. We need an analyst willing to expand their skillset and develop muscle for designing and delivering insights for our client.
**Key competencies**
- ** Active Contributor to Team Success**: Actively participating as a member of a team to move the team toward the completion of goals. Makes suggestions for achieving team goals or performing team functions; provides necessary assistance to remove obstacles to help the team accomplish its goals
- ** Business Translator**: Translates complex data challenges into well-defined insights, showcasing the impacts of marketing campaigns and enable the effective use of customer targeting. Ability to ‘think like a customer’ and show empathy to their experience is essential
- ** High-Impact Communication**: Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions
- ** Building Strategic Work Relationships**: Developing and using collaborative relationships to achieve work goals. Uses good interpersonal relationships by helping people feel valued, appreciated, and included in discussions (enhances self-esteem, empathizes, involves, discloses, supports).
**Qualifications**
- 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
- Proficiency in SQL is required
- Experience in data visualisation is required, PowerBI is highly preferred
- Experience in other query language (e.g., SAS or Python) highly regarded
- Advanced skills in Excel and PowerPoint and the ability to effecti
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