Growth Marketing Manager
5 days ago
CMC are hiring We have a permanent opportunity for a newly created Growth Marketing Manager to join our Marketing team, based in our Barangaroo, Sydney office.Please note that we operate onsite working and would require you to come into our Barangaroo office 5 days per week.
Please note that this role is only open to Sydney based candidates with full, permanent working rights (Citizen/Permanent Resident).
CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we’re still growing.
ROLE DESCRIPTION
The Growth Marketing Manager will play a pivotal role in driving customer acquisition and retention through innovative marketing strategies and initiatives for both our CFD and share trading offerings. Reporting directly to the Head of Growth, you will collaborate closely with cross-functional teams to enhance our acquisition and activation of new clients as well as optimise customer experience and the customer lifecycle, to ultimately increase revenue and turnover for the business. This role focuses on enhancing customer experience and identifying revenue opportunities within the customer lifecycle to optimise value.
ROLE AND RESPONSIBILITIES
In this role, you’llbe responsible for:
Developing and executing growth marketing strategiescollaboratively with digital and lifecycle teams to acquire and retain customers, and optimising activity towards meeting targets.
In collaboration with Product Marketing, conduct market research and competitor analysis to identify emerging trends, customer pain points, and growth opportunities.
Collaborate with cross-functional teams, including sales, customer support, and finance, to ensure alignment and maximise overall business impact.
Utilise data-driven insights to optimise customer journeys, conversion funnels, and user experiences, leveraginganalysis tools such as mParticle/Indicative, Thoughtspot and Power BI.
Lead A/B testing and experimentation initiatives and mindset within the team to continuously improve marketing performance and ROI.
Create personalised 1:1 customer journeys to engage and retain clients.
Collaborate with specialist teams to develop and implement comprehensive marketing campaigns, leveraging content, analysis, video, lifecycle, promotions, digital strategies,and conversion rate optimisation (CRO) to drive turnover.
Work closely with creative & product marketing teams to develop compelling messaging, visuals, and materials that resonate with target audiences and core messages.
Establish and monitor KPIs related to acquisition, retention, and customer lifetime value, regular reporting on progress, and identifying areas for improvement.
Stay across industry best practices, emerging technologies, and regulatory changes to inform strategic decision-making and maintain competitive advantage.
Foster a culture of innovation, collaboration, and continuous improvement within the marketing team and across the organisation.
Manage a team of lifecycle marketing and content specialists, supporting them in workload management and their professional growth and development.
Adhere to data privacy regulations and compliance standards.
Maintain personal/professional development to meet the changing demands of the role.
Build and maintain strong relationships with all stakeholders in the ANZ region and UK Head Office.
Undertake such other duties, training and/or hours of work as may be reasonably required, and which are consistent with the general level of responsibility of this role.
Read and comply with CMC policies and procedures as they relate to your employment.
Complete all mandatory compliance training.
KEY SKILLS AND EXPERIENCE
Bachelor’s degree in marketing, business administration, or related field (MBA preferred).
5+ years of experience in growth & lifecycle marketing, or related roles, preferably within the financial services or technology sector.
Strong eCRM experience, with the ability to work with complex customer data structures.
Experience using Marketing Automation tools such as Braze, Marketo, Adobe Audience Manager, Salesforce Marketing Cloud
Proven track record of driving customer acquisition and retention through strategic marketing and experimentation initiatives.
Deep understanding of digital marketing principles and analysis tools, and techniques
Strong analytical skills and proficiency in data analysis, interpretation, and visualisation.
Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
Self-motivated, results-oriented, and adaptable, with a passion for innovation and continuous learning.
Experience working in an agile, fast-paced environment with a high degree of autonomy and accountability.
BENEFITS
Competitive salary + annual discretionary bonusCharity give-back days.1 extra annual day of leave for your birthday.A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts and enjoy various resources to enhance your physical & mental wellbeing.Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work. We don’t just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.
Please click on the video link below to find out more about what it’s like to work at CMC Markets.
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