Growth Marketing Manager

2 weeks ago

Sydney, Australia Sustainability Consulting Full time

Our client's mission is to enable the world to create better products and services through deep customer understanding. They empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative and powerful research platform.

We are seeking a Growth Marketing Manager from a saas-based, product-led background, to identify opportunities for business impact, and work backwards from there to execute on the biggest on solving the customers biggest problems.

Our client have a world class founding team and count businesses like Canva, Atlassian and BCG (to name a very small few) as their customers, they are expanding in the US and currently hold a valuation of well over $150m which has grown more than 5 times since 2019... oh, and there is a strong equity component attached to this package.

**Role**:

- Strategising and executing marketing campaigns across multiple channels
- Collaborating with a digital marketing agency to develop and implement marketing campaigns across PPC, display, retargeting and paid social channels
- Managing, reporting and optimising experiments, including A/B and multivariate user tests.
- Identify trends and insights, re-figure and realign where necessary to optimise spend and ROI
- Reporting on key metrics related to CAC, channel performance and channel growth across segments
- Collaborating with the product and engineering teams to develop, deliver and optimise growth strategy.
- Prioritising marketing projects and allocate a budget accordingly

**You**:

- Saas growth marketing background - ideally 3-5 years
- Proven track record of leading, ideating and executing growth initiatives
- A strong strategic brain when it comes to growth and retention
- Demonstrated ability to use data to drive action
- Experience in CRM and database management/lifecycle management
- Innovation and creativity when it comes to multi-channel growth strategies
- Experience in SEO, Meta and LinkedIn advertising and Google AdWords

**Perks and Benefits**
- **Equity for everyone.** No matter your role, equity is provided for all along with competitive salaries. See your investment grow as Dovetail grows.
- **Extra paid days off.** Enjoy ad-hoc days to take a step back and spend it however you like.
- **Equal parental leave.** There is an inclusive framework of 20 weeks equal paid leave to support new parents. Every family is unique, so you make the call how you’d like to take care of what matters most.
- **Floating public holidays.** Public holidays don’t always align with when you want to take leave. So the choice is yours when it comes to swapping public holiday leave for a later date.
- **Flexible work-life balance.** You get to make the call on how and where you want to work
- **Develop and grow**. Take a course, attend a lunch and learn, or head to a conference to help you grow You will be supported in achieving your career goals
- **Modern and pet friendly offices.** Bring your pooch to the modern, ergonomic offices in the heart of Surry Hills. Monthly events are run for the whole team to connect and unwind.
- **Annual retreats.** The team aim to go away every year to celebrate achievements and have some fun as a team. New Zealand followed by the Whitsundayswhere to next?
- **Health is wealth.** Everyone has the right to mental wellness and support so every employee has access to Uprise (Employee Assistance Program) for themselves as well as their families.

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