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Direct Marketing Manager

4 months ago

Rochedale, Australia Amart Furniture Full time

The Opportunity:

An opportunity has arisen to join the data-driven change makers of Amart

As the Direct Marketing Manager, you would report to the Head of Digital and be part of a passionate and curious team that is constantly striving to improve the Amart customer omni experience.

You will own and drive the direct marketing strategy for one of Australia’s leading retailers and be responsible for the performance of email and SMS campaigns, supporting both marketing campaigns and business objectives through customer updates and automated journeys.

You will be passionate about all things data, but will also an excellent communicator and collaborator.

Your Responsibilities:

In addition to owning the Direct Marketing Strategy, you will also:  

  • Manage the Direct Marketing team to execute and manage broadcast and automated campaigns within Salesforce Marketing Cloud (SFMC), primarily through email and SMS
  • Manage the Direct Marketing team to execute and manage Web Push through the platform OneSignal
  • Identify and implement opportunities for new automations based on business KPIs to improve sales based on consumer behaviours and segmentation
  • Use a data-driven approach for campaign and strategy decision-making
  • Monitor the send schedule and content to avoid spam traps and maintain a positive sender reputation
  • Work closely with internal and external stakeholders to maintain data integrity
  • Assist with the translation of business problems into technical outcomes to our external agencies
  • Stay up to date on retention and email best practices and any updates to Australian Privacy Laws

Your Skillset:

  • You have the ability to analyse campaign data and monitor results and key performance metrics
  • You have excellent stakeholder, communication skills and negotiation skills
  • You have an understanding and knowledge of Google Analytics capabilities
  • You know your way around the Salesforce Suite 
  • You have a strong attention to detail

Your Prior Experience:

  • 3+ years experience in Direct Marketing or CRM , ideally within a comparable fast-paced environment working across eDM and SMS
  • Hands-on experience using Salesforce Marketing Cloud, or similar platform, ideally for a large retailer with both digital and bricks-and-mortar stores
  • Prior experience working across a diverse portfolio – trade campaigns, test and learn, lifecycle campaigns and Personalisation projects
  • Examples of strong stakeholder management and influencing skills, with the ability to take stakeholders on a story-telling journey using data
  • You live the mantra of ‘executing with excellence’ with a focus on optimisation, attention to detail and desire to always beat last weeks performance  

Nice to have:

  • Basic knowledge and understanding of SQL commands and proven ability working with data
  • HTML/CSS coding experience within an email framework
  • Basic AMP Script Coding experience
  • Experience with Salesforce Personalisation (or Interaction Studio)
  • Experience working closely with Ecommerce and Digital Marketing teams
  • Management Experience

WHAT YOU WILL GET FROM US

Amart DNA - At the very core of our business, there's a strong pulse that we call 'Amart DNA'. It's what inspires us to jump out of bed in the morning and run to work. It drives us to push the limits and try new things. It captures what we will and won't stand for and is embedded in everything that we do.

Training and Development - We believe that in life you never stop learning. That’s why we offer programs to help progress your career, such as training for team members taking on a leadership role, our annual Women-in-Leadership program and more.

We believe in giving back – We believe in giving back to the community through our partnership with Ronald McDonald House Charities (RMHC). From fun runs, to “Make A Meals” for families at a House, through to furniture donations, workplace giving, and customer donations, RMHC is a big part of our DNA.

Reward and Recognition – We acknowledge and reward the hard work of our people. We are proud to have a culture which celebrates success at every level.

Employee Discounts – We don’t just transform the homes of our customers; our team and their families enjoy industry leading discounts across our in-store range too.