National Business Manager

Found in: Talent AU C2 - 2 weeks ago

Sydney, Australia British American Tobacco Full time

The Waterstreet Collective is evolving 

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

The Waterstreet Collective is looking for a National Business Manager to join the team

SENIORITY LEVEL: Non-Management  

FUNCTION: Wellness & Stimulation - Marketing

LOCATION: Sydney

TYPE OF CONTRACT: Permanent

TWSC is an innovative venture under the Btomorrow Ventures umbrella, where we are focused on shaping a better tomorrow through our functional lifestyle products.
The purpose of this role is to provide comprehensive support to Head of Commercial in driving business development, category strategy, customer management and contributing to the overall commercial success of the Wellbeing and Stimulation (W&S) category within the Australian market.

Key Accountabilities

Business

  • Category Strategy: Support the development of a localized category strategy for the W&S category in Australia, considering the unique preferences and trends of Australian consumers.
  • Category Management:Manage retail space and ranging methodologies/guidelines in conjunction with deployment team.
  • Account Strategy: Support Head of Commercial in the annual account strategy & planning process, which includes budgeting, performance analysis, and negotiation strategies to drive volume growth.
  • Account Management: Develop, negotiate, and execute business plans in line with agreed targets related to volume, budget & profit, channel, account and brand share. Manage full promotional programs from proposal, through to submission and execution with the accounts.
  • New Channel Development: Drive the development of new specialty channel relationships within the Australian market to expand the reach of Ryde and future wellbeing and stimulation brands.
  • End to End Planning: Collaborate with commercial planning & field team (TMRs & Merchandisers) to implement account plans at store level & achieve executional excellence in all stores. Gather & analyse store survey data to gain insights & monitor compliance/execution results as well as effectiveness.
  • Forecasting & Analytics: Support demand planning with sales & volume forecasting. Review sales data & analyse performance of account & stores within to identigy any gaps, trends and opportunities

People

  • Customer Engagement: Develop and maintain best-in-class relationships within the Australian trade landscape to maximize the impact of joint category and trade strategic initiatives and plans.
  • Leadership: Lead by example and challenge the team to maintain high standards and deliver stretch results, fostering a culture of excellence within the Australian commercial team.
  • Professionalism: Ensure professionalism, best practices, and benchmarks are consistently applied as integral components of customer engagement strategies.
  • Integration: Work closely with BAT entities to collaborate on local independent accounts and field force support requirements.

Critical Knowledge, Skills, and Experience

Who are we looking for:

Experienced account manager / business manager with an agile start-up like mindset, a strong drive to succeed and a proactive attitude to transform our business and deliver ambitious goals of our new W&S category.

Requirements:

  • Educational Background: Possess a tertiary degree in Business or Marketing, reflecting a strong foundation in the principles of commerce and marketing.
  • Key Account (KA) Experience: Minimum 3-4 years of experience in managing key accounts, with a track record of successful negotiation and relationship management.
  • Category Management: Minimum of 3-4 years of category management experience in either start-up environments or established FMCG (Fast-Moving Consumer Goods) companies, with a preference for candidates with prior experience in the beverage industry or specialty channels like food service or health and nutrition.
  • Channel Development: Proven Experience in developing new channels to expand product reach.
  • Channel Management: Experience in managing both traditional channels (e.g., Grocery and Pharmacy & Convenience) and alternative channels (e.g., health specialists, pharmacy, fitness).
  • Functional Knowledge & Skills:
  • Category Strategy: Strong proficiency in category strategy development, including segmentation, targeting, and positioning.
  • Channel Expertise: In-depth knowledge of various distribution and supply chain models, along with an understanding of channel dynamics within the Australian market.
  • Customer Management: Strong proficiency in negotiation strategy and tactics.
  • Managerial & Interpersonal Skills:
  • Communication: Excellent communication skills, encompassing negotiation, influencing skills, and the ability to effectively communicate with internal and external stakeholders.
  • Leadership: Proven leadership abilities to collaborate & influence cross-functional teams, setting and achieving objectives.
  • Stakeholder Engagement: Demonstrated ability to engage effectively with both vertical and horizontal stakeholders, both within and above the Australian market.

Working relationships

Internal

External

  • Marketing TWSC: Collaborate closely with the marketing team to align commercial strategies with marketing initiatives.
  • Category and Insights (SPI): Engage with Insights team to leverage data-driven insights for category decision-making.
  • Operations, Logistics, Distribution, and Planning Teams: Collaborate with these teams to ensure efficient product distribution.
  • BAT Services Team (LEX, Finance, Procurement, HR, FF): Partner with BAT services to address operational needs.
  • Global TWSC: Maintain communication and alignment with the global team to support global Channel & Category Strategies.
  • Key Accounts: Build and maintain relationships with key accounts within the Australian market.
  • Retailers (B&M): Engage with retailers to ensure product placement and promotion.
  • Distributors: Collaborate with distributors for efficient product distribution.
  • Agencies: Collaborate with external agencies and partners as needed to support commercial initiatives.

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference

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