Marketing Director

2 months ago

Sydney, Australia Miller Leith Full time

The Company

We're proud to be partnering with a leading Australian beverage company is known for its diverse portfolio of brands and products. The business has established a strong presence across various channels, including retail, on-premise (bars, restaurants), and e-commerce, leveraging a broad distribution network to reach consumers nationwide.

Their product range includes globally recognised brands and innovative, trend-driven offerings that cater to a wide array of customer preferences. The company prides itself on fostering a culture of innovation, collaboration, and excellence, with a focus on delivering exceptional products and experiences to its consumers. It values integrity, teamwork, and a customer-centric approach in all aspects of the business, striving for both growth and sustainability in the industry.

As they continue to expand, the business seeks a forward-thinking Marketing Director to help drive brand visibility, growth, and long-term success in this dynamic market.

The Role 
The Marketing Director will lead the development and execution of the marketing strategy, driving growth and market leadership for a dynamic and rapidly expanding premium beverage company. With a focus on both owned and agency brands, the role will be pivotal in identifying new opportunities within the APAC region. The Marketing Director will also foster a collaborative and inclusive work environment, ensuring alignment with the company's long-term strategic goals, and leveraging global backing to support continued success and expansion.

Key Responsibilities

The Marketing Director will be responsible for leading the marketing team to:

• Develop and execute a 5-year marketing strategy, focusing on brand growth and acquisition.
• Oversee a portfolio of over 100 SKUs, ensuring alignment with the broader company portfolio.
• Collaborate closely with global teams, managing global oversight while leading a high-performing team.
• Drive innovation in the beverage space, expanding presence in the APAC region, particularly in Japan, South Korea, Singapore, and China.
• Lead the internal agency model, ensuring global strategies are effectively localized and executed.

Experience & Skills Required

  • 10+ years’ experience in marketing, within the FMCG industry with a varied background beyond beverage.
  • Proven success in building differentiated brands and driving strong brand equity in a fast-paced market.
  • Expertise in digital marketing, e-commerce, and leveraging the evolving landscape of consumer engagement.
  • Exceptional strategic thinking and analytical skills, with a proven ability to translate insights into actionable marketing strategies.
  • Strong commercial acumen and a deep understanding of financial drivers within the FMCG and retail sectors.
  • Excellent leadership skills, with a demonstrated ability to lead, mentor, and inspire cross-functional teams in a high-performance environment.
  • Exceptional storytelling abilities to connect with audiences, effectively communicate complex messages, and foster deep consumer engagement.
  • Strong communication and relationship-building skills, with the ability to influence internal and external stakeholders at all levels.

To apply or learn more about this exciting opportunity, please contact Emma at emma@millerleith.com.au or jamie@millerleith.com.au 

Consultant

emma@millerleith.com.au

Reference number: BH-5777
Profession:MarketingChief Marketing Officer

MarketingHEAD OF MARKETING

MarketingMarketing Director

Company: Miller Leith Melbourne
Date posted: 21st Oct, 2024

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