Marketing Manager

1 week ago

Melbourne, Australia Bupa Full time

About the Role

The Marketing Manager will work autonomously to deliver on acquisition marketing strategies for the Accelerated Growth program. This role will be accountable for end-to-end marketing activity, working collaboratively in an ambiguous environment with enterprise-wide stakeholders to deliver on program KPIs, including customer growth and lead generation. 

Responsibilities 

Develop and manage marketing activity for Accelerated Growth including:

  • Produce digital paid media and other acquisition strategies, promoting our accelerated growth digital product and service offerings to our target audience, acquiring them as efficiently as possible. 
  • Drive customer engagement & conversion to relevant products and services across Bupa.
  • Work with Brand & Connected Care (GTM) teams define and align the brand, positioning and marketing proposition.
  • Work closely with the Customer Engagement and Personalisation team, to drive engagement, active users and product feature utilisation. 
  • Ensure precise, timely and effective execution of prioritised marketing activity. 
  • Develop how we report on marketing performance, then conduct weekly reporting and analysis, utilising marketing and audience insights to optimise program performance.
  • Foster effective working relationships with stakeholders to ensure seamless delivery of marketing activity to achieve business objectives. 
  • Ideate, validate, and assess marketing strategies to close strategic gaps and to help inform responses to business challenges and opportunities.

Skills & Experience

  • Solid experience in marketing, particularly in a product or acquisition focused role and including end-to-end campaign delivery. 
  • Experience in marketing mobile apps achieving acquisition and utilisation outcomes essential.
  • Demonstrated experience managing digital media advertising campaigns and advanced understanding of digital marketing and the wider paid media landscape and how to balance with other channels and levers for growth.
  • Experience in launching and / or marketing new brands or products highly desirable.
  • Effective and proactive stakeholder engagement and collaboration.
  • Strong reporting and analytical capability. 
  • A demonstrated ability to work within a matrix team structure in a highly regulated industry to deliver business outcomes.
  • Advanced understanding and application of marketing communications principles and strategies including brief writing, creative and media assessment.
  • Ability to thrive and lead in an ambiguous environment essential.

The benefits of working with Bupa

  • Flexible hybrid working environment
  • Competitive salary
  • A small supportive team where your contribution is truly valued
  • Permanent roles attract performance incentives
  • Generous leave provisions including 14 weeks paid parental leave
  • Significant discounts on health, travel, home, car, landlords and pet insurance
  • Health and wellness initiatives and discounts 

A career at Bupa is more than just a job. It’s an opportunity to make a real difference in the lives of our customers and communities. Our purpose, helping people live longer, healthier, happier lives, is what inspires us. It’s a promise to our customers to change lives for the better. Our people are at the heart of this. It’s their passion, ideas and commitment that will shape a brighter future for both Bupa and our customers. 

How to Apply

Please click Apply to be taken to our online application process.  Please note that as part of your application you will also be asked to complete a number of pre-employment checks including Criminal History.

To learn more about working at Bupa please visit our website: www.bupa.com.au/careers 

Bupa is an equal opportunity employer. We are committed to ensuring equality in recruitment, development, retention and promotion of staff and that no-one is disadvantaged based on their gender, cultural background, disability, sexual orientation or identity, or Aboriginal and Torres Strait Islander heritage. We encourage people from all backgrounds to apply.

  • Digital Marketing Manager Position

    3 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    Job OverviewWe are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Online Marketing Gurus.

  • Marketing Admin Assistant

    6 months ago

    South Melbourne, Australia Pepper Marketing Full time

    An entry-level marketing support role with mentoring, training and opportunities for promotion - Additional leave benefits over Christmas and during the year - Salary of $55,000 to $65,000 plus super depending on experience We’re a boutique marketing agency with a great team working with some of the biggest names in tech. The marketing admin assistant...

  • Marketing Admin Assistant

    6 months ago

    South Melbourne, Australia Pepper Marketing Full time

    Flexible Part-time role, 4 days a week (Mon to Thur), with the option to extend to full-time - Manage client reporting, database management and office admin - Flexible leave options, including an additional 2 weeks leave over Christmas - Salary of $55,000 to $65,000 pro-rata plus super depending on experience We’re a boutique marketing agency with a great...

  • Senior Account Manager

    4 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    About the Role:We are seeking an experienced Senior Account Manager to lead our digital client relationships and drive business growth through exceptional client service and strategic account management.Your Key Responsibilities:Lead communication with clients and provide exceptional customer service.Develop and grow relationships with all client...

  • Digital Marketing Lead

    2 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    Senior Account Manager RoleWe are seeking an experienced Senior Account Manager to join our team at Online Marketing Gurus. In this role, you will be responsible for leading communication with clients and providing exceptional customer service within your assigned portfolio.About the JobThe ideal candidate will have a strong background in digital marketing,...

  • Digital Marketing Lead

    2 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    As a Digital Marketing Lead at Online Marketing Gurus, you will play a pivotal role in driving the growth and success of our clients.About the RoleWe are seeking an experienced Senior Account Manager to join our team. This is an exciting opportunity for someone looking to take their career to the next level in a dynamic and fast-paced environment.Key...

  • Digital Marketing Strategist

    4 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    Are you an experienced and established account manager looking to elevate your career in the digital marketing space? We have an exciting opportunity for a Senior Account Manager to join our team at Online Marketing Gurus (OMG) in Sydney, Australia.As a leading independent agency, we pride ourselves on being at the forefront of digital marketing innovation....

  • Digital Marketing Leader

    3 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    OverviewAt Online Marketing Gurus, we pride ourselves on being a leader in the digital marketing space. Our team of experts is dedicated to helping businesses achieve their online goals.Estimated Salary: $90,000 - $120,000 per yearThis role offers a competitive salary package, including a base salary and additional benefits.Job Description:We are seeking a...

  • Digital Marketing Leadership Position

    3 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    Unlock Your Potential as a Senior Account ManagerWe are seeking an experienced and results-driven Senior Account Manager to join our team at Online Marketing Gurus.About the RoleThis is an exceptional opportunity for a skilled professional with a proven track record in account management, digital marketing, and client services. As a Senior Account Manager,...

  • Digital Marketing Executive

    4 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    **About the Role**We are seeking a highly skilled Senior Account Manager to join our team at Online Marketing Gurus. As a key member of our client services team, you will be responsible for delivering exceptional client experiences and driving business growth through strategic account management.**Key Responsibilities**Lead client communication and provide...

  • Digital Marketing Team Lead

    3 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    About the RoleWe are seeking an experienced Digital Marketing Team Lead to join our team in Sydney. As a key member of our leadership team, you will be responsible for leading and managing a team of digital marketing professionals, driving business growth, and delivering exceptional results.Key ResponsibilitiesLead a team of digital marketing professionals...

  • Digital Marketing Team Lead

    2 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    As a Senior Account Manager at Online Marketing Gurus, you will have the opportunity to lead client growth and drive business success. We are looking for an experienced professional to join our team and help us achieve our goals.About the RoleThis is a challenging and rewarding role that requires strong leadership skills, excellent communication abilities,...

  • Campaign Manager

    6 months ago

    Melbourne, Australia 3 Phase Marketing Full time

    **Melbourne**: The reality is, we spend most of our lives at work, so it helps if it’s a rewarding, inspiring place to be. At 3PM, we’ve gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about. Agency-land has gained itself a crappy reputation over the years. But...

  • Customer Success Manager

    6 months ago

    Melbourne, Australia Selligent Marketing Cloud Full time

    Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold’s products address the Messaging, Loyalty and Experiences marketing offerings, to a customer base that is...

  • Marketing Manager

    6 months ago

    Melbourne, Australia DNA Talent Full time

    **Marketing Manager**: **About the Company**: The company offers an extensive selection of hardware and retail products. As a company, they are committed to innovation, value, quality and providing a full range of work and lifestyle products. **About the Role**: Our client needs a Marketing Manager - Brands to work across the product portfolio. Works with...

  • Marketing Manager

    6 months ago

    Melbourne, Australia Universal Business Team Full time

    The Company: *X-Pak Global offers clients across Australia a quality, safe and certified range of load restraint solutions. Backed up with a variety of industry-leading products, their expert technical staff can provide training, advice, and on-site product demonstrations. The X-Pak range is a must for exporters, logistics and manufacturing industries...

  • Marketing Manager

    4 days ago

    Melbourne, Australia Arlon Graphics LLC Full time

    Description: **Position Overview**: The Marketing Manager (ANZJ) will assist the Director of Sales, ANZJ in the coordination and delivery of marketing efforts across the ANZJ region. Will also collaborate with Global Marketing and Director of Sales ANZJ in the development, preparation and tracking of annual marketing plans and programs. The Marketing Manager...

  • Marketing Manager

    7 months ago

    Melbourne, Australia The Hopkins Group Full time

    A key player in the financial services industry with a clear plan for significant growth in the short-term, The Hopkins Group is seeking a highly motivated marketing generalist, leading a modestly-sized marketing team who delivers over and above on a regular basis. **OVERVIEW** The Marketing Manager (“MM”) manages all areas of marketing for The Hopkins...

  • Marketing Manager

    4 months ago

    Melbourne, Australia Castiglione Arts and Culture Full time

    **Company Overview** Established in 2015, Castiglione Arts and Culture (CA&C) showcases top musicians to Australian audiences, embodying artistic exploration and delivering unforgettable live experiences. Our team comprises dynamic entrepreneurs, seasoned artistic curators, designers, and musicians with over a decade of experience. Starting with a passion...

  • Marketing Manager

    6 months ago

    Melbourne, Australia Jivaro Full time

    Work in a high performing and collaborative team. - Advance in your career! - 2 direct reports **The Role** This iconic Australian Retailer are seeking a passionate, energetic and experienced Marketing Manager who will play a vital role in driving internal alignment of the brand strategy and message - playing a key influencing role with the Product, VM and...