Sponsorship Esports Lead Melbourne

Ready to level up your career and define the future of Esports Sponsorship Marketing at Easygo?

What's in it for you?The Sponsorship Esports Lead will be tasked to formulate and execute sponsorship marketing strategies for one of the world's leading iGaming brands, from the ground up. This is a chance to showcase initiative by proactively finding different ways to push boundaries, with excellence in marketing and sponsorship activations within the esports ecosystem. This position will allow you to identify sponsorship and activation opportunities as well as collaborate with leading gamers and teams in the esports industry.Your role with us: Maintain and grow a portfolio of esports partnerships that align with our global brand’s existing group of market-leading sponsorships. You’ll get to utilise your strong relationship management skills by collaborating with internal departments as well as external stakeholders.

By identifying opportunities, developing sponsorship acquisition strategies, content development and data management, you will be proactively contributing to the overall success of the brand’s sponsorship portfolio. 
Who are we?
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. 

Stake.com is the world's largest crypto casino and sportsbook platform, and leads the industry with a seamless online casino and sportsbook experience. Stake boasts an extensive global sponsorship portfolio including Canadian superstar Drake, Stake F1 Team, Everton Football Club, the UFC and many more.

Level up your online entertainment with Kick.com, the vibrant live-streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 300+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

What you will do: 

Strategy Creation

• Assist in the development and execution of strategies and plans for Stake.com’s esports sponsorship portfolio.  
• Coordinate the end-to-end process of sponsorships, from initial negotiation to post-event evaluation. 
• Work closely with the wider Sponsorship team and the Legal and Compliance department to ensure all sponsorship deliverables are strategically tailored to the respective partnerships and agreements are carefully reviewed, documented, and fulfilled. 

Communication and Relationship Management

• Ensure timely and effective verbal as well as written communication with external sponsorship stakeholders i.e. partners and agencies. 
• Build and maintain strong relationships with partners, understanding mutual sponsorship goals and prioritizing Stake.com’s marketing strategies and objectives. 
• Collaborate with internal teams and departments to convey sponsorship requirements and ensure alignment with overall marketing goals. 

Activations Planning and Execution

• Collaborate with respective external sponsorship account managers to ideate and execute unique and high-engagement activations into the overall marketing department goals. 
• Ensure that Stake.com receives the agreed-upon visibility and benefits during the term of the partnership. 
• Coordinate logistics related to sponsorships, including any activations set up, promo offers and other promotional materials. 

Content development

• Work alongside the Affiliates team, Social Media team, Design team, Product team as well as the SEO and Promotions team to create promotional materials and content for brand partners.
• Ensure that all sponsorship-related content is aligned with the overall marketing strategy and effectively communicates the respective brand message. 

Data Management and Analysis

• Review, analyze and report on the performance of sponsorships, deliverables, event activations, providing insights and recommendations. 
• Periodically track and report on KPIs related to sponsorship activities. 

Budget Management

• Assist in the development and management of sponsorship budgets, by creatively finding ways to add value to the overall sponsorship strategy. 
• Collaborate closely with the Finance department in monitoring spending to ensure they align with approved budgets and provide regular updates to the reporting managers.

Research and Innovation

• Stay informed about industry trends in the esports, live streaming, iGaming and cryptocurrency, category.
• Understanding where the value is in terms of publishers, games, tournament organisers, geos, teams versus eyeballs and visibility for Stake - from a short-term as well as long-term perspective. 

What you will bring:

• Bachelor’s/Master’s degree in marketing, esports management, business, or equivalent practical experience. 
• Extensive hands-on experience in esports marketing and management.
• A comprehensive understanding of the global esports landscape of both top esports titles (LoL, CS2, Dota2) as well as growing titles (Valorant, MLBB, Free Fire, PUBG mobile, etc.).
• Extensive active network within esports players, teams, TOs and publishers.
• Proven and strong track record of sponsorship deals within the esports ecosystem (either buying or selling), preferably with betting elements in place.
• Strong problem-solving skills, eager to tackle challenges and ability to thrive in a fast-paced, dynamic environment. 
• Proficiency in Microsoft Office, Adobe Suite and other relevant marketing tools. 
• Experience in social media campaigns, specifically on platforms such as Instagram, X, TikTok, YouTube, Twitch and Kick.com. 
• Copywriting expertise with a particular emphasis on esports and entertainment. 

Bonus points if you also have:

• Understanding the betting ecosystem within the sportsbook and casino category.
• Language skills: Spanish, Brazilian Portuguese, Japanese or Russian.

Some of the perks of working for us:

• EAP access for you and your family
• Access to over 9,000 courses across our Learning and Development Platform 
• Paid volunteer day
• Two full-time baristas who will make your daily coffee, tea, fresh juices and smoothies for FREE
• FREE daily catered breakfast
• Massage Wednesdays - we get professionals to do this
• happy hour in the office from 4pm on Fridays
• Fun office environment with pool tables, table tennis and all your favourite gaming consoles
• 'Help Yourself' Cold Drinks Fridges and massive Snack Walls on every working level

“We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant”

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.