Sponsorship Marketing Coordinator
7 months ago
**What's in it for you?**
Do you live and breathe marketing, fueled with a passion for sports and entertainment? Have you always dreamt of working on the frontline, alongside a Premier League football club, the UFC and or even a Formula 1 team? Do you have marketing experience and eager to dive into the world of online entertainment, where creativity knows no bounds and fun is the name of the game? If you've answered yes to these questions, we might have the perfect role for you We are looking for a Sponsorship Marketing Coordinator to join our Marketing team at Easygo to play a key part in managing and coordinating some of the biggest partnerships in sports and streaming.
**Your role with us**
This position will be responsible for developing and maintaining strong relationships with Stake and Kick's sponsorship partners, managing communications, and ensuring seamless execution of sponsorship agreements. You will also collaborate within Easygo's internal teams to deliver on sponsorship commitments while proactively identifying new opportunities for partnership growth and brand visibility in new and key markets.
**Who are we?**
Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 250+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.
Click play, on your career today
**What you'll do**
- **Sponsorship Coordination**: Assist in the development and execution of sponsorship strategies and plans for Stake's F1 team, Everton Football Club, the UFC as well as brand ambassadors including Israel Adesanya, Sergio Aguero, Alexa Grasso and many more. Coordinate the end-to-end process of sponsorships, from initial negotiation to post event evaluation. Work closely with the Sponsorship Manager to ensure all sponsorship agreements are documented and fulfilled.
- **Communication and Relationship Management**: Ensure timely and effective communication with external sponsorship partners and agencies. Build and maintain strong relationships with partners, understanding their needs and objectives while prioritizing Stake and/or Kick marketing strategies and objectives. Collaborate with internal teams/departments to convey sponsorship requirements and ensure alignment with overall marketing goals.
- **Activations Planning and Execution**: Collaborate with the respective sponsorship account managers to ideate and execute unique and high engagement activations into the overall marketing plans.** **Ensure Stake and Kick receive the agreed-upon visibility and benefits during the term of the partnership. Coordinate logistics related to sponsorships, including any activations set up, promo offers and other promotional materials.
- **Content Development**:Work alongside the affiliates team, social media team, design team as well as the promotions team to create promotional/marketing materials and content for brand ambassadors and team partners. Ensure that sponsorship-related content is aligned with the overall marketing strategy and effectively communicates the brand message.
- **Data Management and Analysis**: Analyse and report on the performance of sponsorships, deliverables, event activations, providing insights and recommendations. Track and report on KPIs related to sponsorship activities.
- **Budget Management**: Assist in development and management of sponsorship budgets. Monitor spendings to ensure they align with approved budgets and provide regular updates to the Sponsorship Manager and the Chief Marketing Officer.
- **Research and Innovation**:Stay informed about industry trends in the crypto currency, iGaming, esports and live streaming category.** **Propose innovative ideas for activations and partnerships to enhance the overall sponsorship portfolio.
**What you'll bring**:
- Bachelor's degree in marketing, sports management, business, or a related field.
- Proven experience in sponsorship coordination or related marketing roles.
- A comprehensive understanding of the global sports landscape, with a specific focus on football, combat sports and esports, is essential.
**Bonus points if**:
- Proficient in Microsoft Office, Adobe Suite, Canva, Mixpanel/Tableau and other relevant marketing tools.
- Developing copywriting expertise with a particular emphasis on sports.
- Understanding the sportsbook and casino category within the betting category.
- Ability to speak another language including; Portuguese, Spanish or Japanese.
- Creative thinking.
**Relationships**:
- This position will be trained by Sponsorship Manager with ongoing support and supervision with regular interaction with the Chief Marketing Officer and Team Leads from various departments.
- You will maintain relationships with existing sponsorship assets, amongst others: Stake's F1 Team, Everton Football Club
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